ESSENTIAL NEWS FOR AGRI-RETAILERS
The Communicator

February Issue – See All

Reflecting and Looking Forward

As I write this, snow is swirling outside my office windows and thoughts of agriculture and farming seem a long way off. In reality, agriculture and agri-retail do not rest and today is simply one stage in the production and planning process for our members and their customers.

Achieve 4R Designation at the CAAR Conference

This pre-conference session is a unique opportunity for CCAs and agronomists to become designated in the company of their peers.

Turning the Spotlight onto CAAR

As I’ve often heard said in our industry; it’s not enough to do a good job, you have to be seen doing a good job for it to really count. As a member-based association and advocate for the agri-retail sector, it’s part of CAAR’s role to share the news and stories of the good work being done by our members.

Celebrate Canada's Agriculture Day at the Icebreaker Cocktail Reception

Once again, the CAAR Conference coincides with Canada’s Agriculture Day, created last year by Agriculture More Than Ever to highlight the ag industry and strengthen connections between consumers and the food production chain. Join us at the Icebreaker Cocktail Reception to kick off the conference and raise a glass to celebrate agriculture in Canada – and we have a lot to celebrate!

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This #CAARCON update is brought to you by InterAg.

Thank you to all of our sponsors, Pro-Ag Investments Auction donors, exhibitors and planning committee members who helped make the 2018 CAAR Conference an immensely successful event! We could not have done this without you. 

Because of your contributions, CAAR was able to craft and execute a conference lineup that provided valuable insight for everyone in attendance. Our informative speakers addressed a wide variety of industry and business challenges; including changes in regulations, developments in technology and reinforcing relationships with customers to be considered a trusted advisor.

This #CAARCON update is brought to you by InterAg.

We’ve reached the end of another CAAR Conference! The final day was full of thought-provoking discussions that left the audience with ideas to ponder long after they’ve returned home.

Possibility Thinking

Sponsored by Farm Credit Canada

During the Possibility Thinking session, Candace Hill and Isaac LeClair from Farm Credit Canada challenged the audience to think about how they market their business, including shifting their focus “from selling to helping,” echoing themes from yesterday’s “Understanding Farmers’ Needs and Expectations” Panel Discussion.

“Marketing and Canadian ag are both changing rapidly. In order to keep up, you may have to do things differently,” says Hill. “Companies that take risks, try new thing and try to connect with their customers in different ways will benefit by showing that they’re willing to take a chance.”

When Hill had sparked the audience’s creativity, the presentation then moved into how to present innovative marketing ideas on social media.

“Social media, when used strategically, can have a snowball effect. Think of it as word of mouth on steroids,” says LeClair. “You don’t want to use social media to tell people about your business. Use social media to get other people to tell people about your business.”

This #CAARCON update is brought to you by InterAg.

The first full day of the 2018 CAAR Conference was a smashing success. The first full day of the 2018 CAAR Conference was a smashing success! Thank you to all sponsors, speakers and attendees who made this day possible.

Panel Discussion: Understanding Farmers' Needs and Expectations

This discussion was the perfect event to start our conference speaker program – four farmers from across Canada addressed their considerations when choosing which retailers they partner with.

“As much as possible we try to use agronomy services from retailers,” says panelist Kevin Serfas. “The kinds of sales representatives I like to deal with are the ones who will honestly tell me ‘we have something that might work for you, but there are better options out there.’ Those are the people I want to build a long-term relationship with.”

The hour-long discussion sparked conversations among the audience, and left conference with lots of information to take back to their teams.

“The gold standard in ag retail today is to become a trusted advisor for farmers – that’s what we’re training our staff to try to achieve,” says Eric Sievers, sales manager with International Raw Materials. “Every panelist came back to relationships. It gave me a lot to think about in terms of the service we’re providing, and how we can build those trusted advisor relationships.”

This #CAARCON update is brought to you by InterAg.

Thank you to everyone who joined us for the Icebreaker Cocktail Reception to kick off the 2018 CAAR Conference while raising a toast to Canada’s Agriculture Day.

There’s no better way to celebrate the industry we love than in the company of the friends and colleagues who share our passion. It was truly a pleasure for all the CAAR staff and board members to have the chance to meet and greet so many new and familiar faces.

“This is my second CAAR Conference. I’ve really enjoyed the Icebreaker both years. It’s a great networking opportunity and it’s been great to catch up today with some acquaintances I haven’t seen in awhile,” says Aaron Kirk, Territory Sales Manager with NexusAg.

We'll see you bright and early tomorrow for the first full day of the conference, which includes an unbeatable lineup of speakers and events. Here are some of the events you won’t want to miss out on tomorrow!

Conference attendees have the invaluable opportunity to tap into the minds of their customers at the Understanding Farmers’ Needs and Expectations panel discussion, and to learn about changing their marketing mindset to make a big impact with their customers at the Possibility Thinking speaker session. These are just two of the engaging and informative presentations you can expect to see at the 2018 CAAR Conference.

CAAR is pleased to invite all members to attend the CAAR Member Forum hosted in conjunction with the CAAR Conference in Saskatoon, SK.

Thank you for registering for the 2018 CAAR Conference, we can’t wait to see you there! Please review these pertinent event details ahead of the event. If you have additional questions, please email the CAAR team at This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at 800-463-9323 and we will be happy to assist you!