ESSENTIAL NEWS FOR AGRI-RETAILERS
The Communicator

July Issue – See All

Calculating Sustainability

Retailers and producers need to work with industry stakeholders to reap the benefits of the Canadian Field Print Calculator.

2018 CAAR Conference

It is never too early to start planning your attendance at the agri-retail event of the year – the 2018 CAAR Conference.

Stay Tuned for Your Local Weather

Weather stations provide retailers with highly localized data to help decision-making.

Taking Farm Safety on the Road

A new tool for farm safety education will be rolling into communities across Alberta this fall.

How I Learned to Fly a Drone

Ag Drone School demonstrates how this rapidly-growing technology applies to agriculture.

Honouring Environmental Respect

The annual Environmental Respect wards recognize agri-retailers for their environmental stewardship.

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The IYS 2015 aims to increase awareness and understanding of the importance of soil for food security and some of its specific objectives are as follows:

  • Raise awareness among society and decision makers about the profound importance of soil for human life;
  • Educate the public about the crucial role soil plays in food security, climate change adaptation and mitigation, essential ecosystem services, poverty alleviation and sustainable development;
  • Support effective policies and actions for the sustainable management and protection of soil resources;
  • Promote investment in sustainable soil management activities to develop and maintain healthy soils for different land users and population groups;
  • Advocate for rapid capacity enhancement for soil information collection and monitoring at all levels (global, regional and national).

Meeting one-on-one with farmer customers is important and an effective selling strategy. Scouting a customer’s field that is using your products is a valuable opportunity that you should take advantage of for retaining your customer and for future sales. The following are important dos and don’ts when meeting with farmer customers and prospects:

Crop Diagnostics Schools are a one day, hands-on learning opportunity designed to refine the diagnostic skills of agronomists. The schools offer the change to hear first-hard from experts new cropping information, examine plants, dig in the soil, pull weeds, catch insects and hone diagnostic skills. As outlined by Government of Saskatchewan, Agriculture department some of the main focus areas will include the following:

Thank you for your CAAR membership in 2014-15. Your support has enabled CAAR to represent agri-retailers on an individual, regional and federal level, reinforcing the value of the agri-retail industry as a crucial link in the ag value chain and the leading trusted advisor for 75% of farmers, while delivering and developing services that reinforce and build your business. CAAR is here to ensure that the interests of agri-retailers are being represented and protected so you can focus on your clients.

CAAR has introduced a new Consultant membership, which is open to any individual whose primary business is selling products and services to farmers. Consultants must either be affiliated to an existing corporate membership (ie: Primary Retailer Membership) or operate as a single person entity, joining as an individual.

A plant tissue analysis offers an inside look at the current nutrient levels of a plant, which can help to determine the next fertility steps if a nutrient deficiency is detected. Dan Clarke, Executive Vice-President of Business Development and Agronomy with A&L Canada Laboratories Inc. explains that a plant tissue analysis can help bridge the gap between planting and harvest. “Most producers have a good fertilizer program in place in the spring but they can’t just walk away during the growing season thinking everything will be alright.”

The Communicator Publisher Shawn Brook sits down with Luke Burton, Area Sales Manager for Simplot.