ESSENTIAL NEWS FOR AGRI-RETAILERS
The Communicator

September Issue – See All

The Cause and Effect of Cause Marketing

Two industry experts weigh in on their experiences with cause marketing and how it can benefit agri-retailers.

Building Strength Through Collaboration

I am a collaborative person by nature, so it goes without saying that I am thrilled to see this issue of The Communicator profile a series of partnerships that have found strength through collaboration. I’m inspired by the effort it takes to come together to identify and accomplish a common goal.

Studying for Stewardship

The Communicator examines the process agri-retailers must complete to receive and maintain 4R Designation.

Eliminating Uncertainty

The MRL Steering Committee will be introducing a policy on national pesticide use this fall.

Reflecting on The agrē Solution

In the final part of our five-part series on The agrē Solution, Blair’s Family of Companies looks back on their experience with The agrē Solution.

The Anatomy of a Terminal Build

Two new terminals from Federated Co-operatives Ltd. are leading the way in efficiency and design.

CAAR Alumnus Inducted into Ag Hall of Fame

Robynne Anderson, former publisher of The Communicator, is being inducted into the Canadian Agricultural Hall of Fame in 2017.

Life-Saving Lessons

CASA’s grain entrapment demonstration unit is educating the industry and helping save lives across the country.

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Crop Diagnostics Schools are a one day, hands-on learning opportunity designed to refine the diagnostic skills of agronomists. The schools offer the change to hear first-hard from experts new cropping information, examine plants, dig in the soil, pull weeds, catch insects and hone diagnostic skills. As outlined by Government of Saskatchewan, Agriculture department some of the main focus areas will include the following:

Thank you for your CAAR membership in 2014-15. Your support has enabled CAAR to represent agri-retailers on an individual, regional and federal level, reinforcing the value of the agri-retail industry as a crucial link in the ag value chain and the leading trusted advisor for 75% of farmers, while delivering and developing services that reinforce and build your business. CAAR is here to ensure that the interests of agri-retailers are being represented and protected so you can focus on your clients.

CAAR has introduced a new Consultant membership, which is open to any individual whose primary business is selling products and services to farmers. Consultants must either be affiliated to an existing corporate membership (ie: Primary Retailer Membership) or operate as a single person entity, joining as an individual.

A plant tissue analysis offers an inside look at the current nutrient levels of a plant, which can help to determine the next fertility steps if a nutrient deficiency is detected. Dan Clarke, Executive Vice-President of Business Development and Agronomy with A&L Canada Laboratories Inc. explains that a plant tissue analysis can help bridge the gap between planting and harvest. “Most producers have a good fertilizer program in place in the spring but they can’t just walk away during the growing season thinking everything will be alright.”

The Communicator Publisher Shawn Brook sits down with Luke Burton, Area Sales Manager for Simplot.

It’s not easy to build a loyal customer base but you have the ability to make a memorable impression in showing your gratitude for their business. This is where the old adage comes in that “actions speak more loudly than words.” Your attempt at providing thanks should be relevant, personalized and, above all, sincere. Here are some new ideas as well as some classic ‘tried and true’ plans to use through the coming year.