Understanding Farmers Needs and Expectations
FARMER PANEL DISCUSSION
Wednesday, Feb. 14 | 8:45 - 9:45 am
Farmers from across Canada will discuss their needs and expectations from retailers as well as topics like what sales techniques and communication methods they prefer.
Tom BensonRaymore, SK
Ian McKillopArgyle Farms, Dutton, ON
Kevin SerfasSerfa's Farm, AB
Lane StockbruggerLDS Farms, Leroy, SK
Closing Keynote Speaker
Donald Cooper: Accelerate Your Business
Thursday Feb. 15, 12:45 – 1:45 pm
Managing any business today is tough... and getting tougher. We’re all faced with more demanding customers, more and stronger competition, increased complexity, faster change and shrinking margins.
So, as business owners and managers, where do we begin? Our first job is ‘clarity’ about the compelling value we commit to deliver, the extraordinary future we commit to create, how we’ll get there, the extraordinary bottom line we commit to generate...and the values and standards that will guide us along the way. Most businesses lack this kind of clarity… and it’s hurting them badly.
Then we must implement flawlessly, create world-class operating efficiency and deal more effectively with non-performance. Lack of clarity and failure to deal with non-performance are two of the biggest challenges facing many businesses today. So, we must all manage smarter and more courageously.
Finally, we must achieve some kind of balance in our families and our lives. We have customers at home too!
In this insightful, inspiring and entertaining closing Keynote Donald Cooper will inform you, challenge you, disturb you and leave you with a new and powerful understanding of your business, your customers and your life!
Donald earned an MBA from the University of Western Ontario, followed by 18 years at Cooper Canada, the family business. If you grew up playing sports in Canada, you’ve probably had Donald’s last name on some part of your body.
At age 43 Donald left the family business and in just 3 years he fundamentally redefined the customer experience, for which he was voted Canada’s Outstanding Innovative Retailer.
Now, drawing from his real-life experience as a world-class manufacturer, retailer and business coach, Donald helps companies rethink and reinvent themselves to create compelling customer value, clarity of purpose and long-term profitability.
Dave Hemstad: CAAR’s Choice Awards Banquet Entertainment
Wednesday Feb. 14, 9:00 – 10:00 pm
Voted 'Best Comedian in Canada', Dave Hemstad is a three-time Canadian Comedy Award nominee who began performing on national television in 2002.
In addition to his own half hour Comedy Now Special on CTV and his Gala performance at the prestigious Just for Laughs Festival in Montreal he has taped appearances for both the Halifax and Winnipeg Comedy Festivals for CBC.
Dave has many acting credits to his name including having starred in the Showcase comedy series Almost Heroes. Dave is currently a regular on CBC's smash hit The Debaters for both television and radio.
In addition to his many international appearances, Dave is proud to have performed in every province AND territory in Canada.
Selling the Business of Agronomy
RETAILER PANEL DISCUSSION
Thursday, Feb. 15 | 11:00 am - 12:00 pm
There is value in knowledge, but putting a price on an advisory service like agronomy can be a challenge.
This panel consists of 3 retailers who have had success building a business model that includes agronomy as a for-fee service and focusing on selling and designing the business of agronomy.