The Communicator

February 2024 Issue – See All

The world of seed technology: things to know for 2024

With science changing along with the seasons, we look at the world of seed technology, offering a forecast.

The world is not enough

Wanting to do their part in reducing global GHG emissions, Canadian farmers still can’t catch a break from federal tax fees. But what’s going on around the world?

Show your mature workforce the love they deserve

Learn how the top employers support the ever-evolving needs of their employees through their changing career phases.

Views, Considerations & Unknowns for 2024

With 2024 upon us, the agriculture trade show and seminar season is now in full swing.

5 agricultural technology trends to watch in 2024

As more Canadian farmers are accepting of new technologies over ye olde tried and true, look at some ways more AgTech can improve the sector’s lot.

The current state of global agricultural testing

Using just-in-time technology to thwart the spread of pathogenic disease in ag.

CN expands its central US reach

Canadian National has agreed to purchase the agricultural Iowa Northern Railway.

Increasing your company’s brand reputation

A well-thought-out brand marketing campaign will help you grow and promote your brand.

As I’ve often heard said in our industry; it’s not enough to do a good job, you have to be seen doing a good job for it to really count. As a member-based association and advocate for the agri-retail sector, it’s part of CAAR’s role to share the news and stories of the good work being done by our members.

That is what we here at The Communicator specialize in with our content – telling the stories only we can tell, as they relate to the agri-retail industry in Canada, to advance and promote our members.

While our focus on the news and issues affecting agri-retailers is unchanged and will remain our guiding principle through 2018 and beyond, this issue of the magazine was perfectly timed to provide us – the staff and board members of CAAR – a chance to reflect on the past year, while also shifting our gaze forward and looking at what’s coming up for the association.

So with that in mind, we flipped the script and dedicated some pages to talk about what CAAR has accomplished, what we have planned, and perhaps most importantly, why every agri-retailer needs to be a part of this association.

It’s rare in my role as editor-in-chief to see my own words in print within our pages, beyond my musings in this note for each issue, so it was particularly exciting for me to be included alongside CAAR’s board chair, Martin Kiefer, and membership value committee chair, Stan Loewen, to share our thoughts on CAAR’s purpose, impact and future. Our conversation is shared within the Perspectives department and I encourage you to click here to give it a read.

In addition, we are pleased to introduce Mitch Rezansoff as CAAR’s new executive director. Mitch brings a fresh perspective and approach to CAAR’s leadership. Together, the CAAR team is excited to tackle the challenges our members need our support on. Click here to read The Communicator's profile on Mitch. I urge you to reach out to him directly at This email address is being protected from spambots. You need JavaScript enabled to view it. to welcome him to the association and to share your thoughts on what your business needs and wants from CAAR.

I hope you enjoy reading more about what CAAR has been up to this past year and what we have planned for 2018. Perhaps you’ll learn a few new things about the association and the good work we do on behalf of our members. As always, our team appreciates your guidance and feedback, so I invite you to share your thoughts on this issue. I look forward to hearing from you!

Happy reading,

Lynda Nicol
Editor-in-chief

Related Articles

  • Show your mature workforce the love they deserve Learn how the top employers support the ever-evolving needs of their employees through their changing career phases. By Denise Faguy, Associate Editor If there’s one thing all within CAAR can agree upon, is that ...
  • The current state of global agricultural testing Using just-in-time technology to thwart the spread of pathogenic disease in ag. By Shaun Holt, Chief Executive Officer, Alveo Technologies, Inc. Just as pathogens mutate, so does science advance to combat them. S...
  • CN expands its central US reach Canadian National has agreed to purchase the agricultural Iowa Northern Railway. By Andrew Joseph, Editor With rival railroad company Canadian Pacific Kansas City (CPKC) valued at $104 billion market cap and pock...
  • The winter 2023-2024 plans for CN and CPKC A look at some of the issues Canada’s Big-2 railroads are most concerned about and what they have planned for the winter of 2023-2024. by Andrew Joseph, Editor In our previous issue, we examined the 2023–24 Grain...
  • Strikes—the cost of doing business Another strike means another disruption to the way Canada does business. A look at how legal strikes impact our country. By Andrew Joseph, Editor Canada has seen its fair share of strikes lately—from auto workers...

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