Make your mark.

With the tradeshow and conference season on the horizon, now is a great time for attendees and exhibitors alike to strategize how to get the most out of all the valuable one-on-one marketing opportunities these events offer.

How do you make your mark with your customers? If you need ideas, this issue of The Communicator can help.

In it, you’ll find valuable insights from your industry peers who have made the agriculture event circuit an integral part of their business. From delegates finding new expertise and leads, to exhibitors who know the best strategies to stand out from the crowd, you’re sure to find some helpful tips and tricks to
market your business and engage with your customers.

Sometimes an effective way to stand out in the crowd is to join forces with someone else in it. We also explore the concept of marketing partnerships, sharing success stories from companies who have teamed up to offer value-added programs and products that are greater than the sum of their parts.

And finally, we are excited to share a peek into what we have planned for the coming CAAR Conference. This year’s theme of “Enhancing Expertise. Building Trust.” speaks to the critical first step of getting the attention of your customers: ensuring your team is well trained and highly informed, so they can be trusted to be your customers’ best business partner. Our focus on building the expertise and skills of your team with retailer-specific insights and tools will help your business make its mark every day through excellent customer service and a knowledgeable staff.

I hope you enjoy the read!

Lyndal Nicol
Editor-in-chief

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