Nearly 90% of people trust farmers…only 20% trust modern farming practices. This trust gap affects everyone in the food production chain. Last week, Dennis Bulani, fourth-generation farmer and retailer, shared how we can start those tough conversations. With the launch of What A Farmer Wants You to Know About Food and TrustYourPlate.com, we now have tools to bridge the gap.

As ag retailers, you’re a vital link—and your voice matters. By sharing the book and engaging with Trust Your Plate, you can strengthen trust and connections with your customers.

Grab a copy of the book, write an Amazon review, and follow Trust Your Plate on social media. Want to take a step further? Buy copies for your favourite customers or your team – Christmas is coming!

Together, we can change the conversation—one story at a time.