ESSENTIAL NEWS FOR AGRI-RETAILERS
The Communicator

February Issue – See All

Adapting to Change

So much can change in a year. In February 2020, I thought I had a pretty clear idea of what was ahead of me as far as my agriculture-focused career went. I had just left my position as a corporate director of recruitment with a national line company and joined a recruiting firm, specializing in all aspects of agriculture shortly after.

CAAR Conference: Educate. Engage. Evolve

Our virtual event is an interactive, online experience, providing ag retailers with an opportunity to educate themselves through informative sessions and group discussions, engage with exhibitors and other attendees to build new connections and evolve to provide the best service for their customers.

CAAR Needs You in 2021

Many of the issues people working in Canadian agriculture faced for the majority of 2020 will continue for at least the next six to nine months. Social distancing and limitations on face-to-face business activities will continue until most citizens that seek to be vaccinated have successfully done so.

CAAR's Year in Preview

CAAR board and staff share with members a look at what their association’s priorities are for 2021.

As the geopolitical environment evolves, the need for an association representing the voice of the agriculture industry is needed now more than ever, says Mitch Rezansoff, executive director of CAAR. Public opinion continues to drive legislation rather than sound science, economic value and contribution.

CAAR's Year in Review

The ag industry showed strength and unity in the face of the many challenges presented in 2020.

COVID-19 drastically changed how ag retailers conducted business in 2020. As an essential service, businesses in all areas of the agriculture industry had to find innovative ways to pivot their norm in a world that changed overnight.

Opportunities with Ag Technology

Autonomous equipment and precision application systems have the potential to disrupt the application of the traditional inputs, which some say will ultimately benefit retailers.

David Parker, executive vice president of FLM Harvest and the opening presenter at the 2021 Virtual CAAR Conference, says farmers trust their retailer's expertise and would likely consult them on new ag products and trends.

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CAAR is pleased to announce Scott Downey, one of the keynote speakers scheduled to present at the 2021 Virtual CAAR Conference, will discuss how the sales and decision-making process has evolved within the farm business and understanding a customer's journey approach can help strengthen the relationship with your customers. 

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Mark your calendars and register for the virtual conference on Monday, November 30, registration is open for attendees and exhibitors.

The 2021 Virtual CAAR Conference focuses on the business of ag retail and connecting the agriculture industry, featuring keynote and concurrent sessions, opportunities to connect and engage with retailers, exhibitors, and industry reps, and resources for ag retailers to provide the best service for their customers.

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CAAR is pleased to announce Justin Funk, one of the keynote speakers scheduled to present at the 2021 Virtual CAAR Conference, will highlight some of the key findings from his Multi-Generational Farm Study as they relate to the Customer Journey and will discuss the implications to the Canadian Ag Retailers. 

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CAAR Mart provides ag retailers with a wide variety of products like signage and labelling that helps keep employees, customers and the public safe, informed and aware of hazards and safety procedures.

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The Canadian Centre for Cyber Security (Cyber Centre) recently published the National Cyber Threat Assessment 2020 document, highlighting the cyber threats facing individuals and organizations in Canada.

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Hosted annually at the CAAR Conference, The CAAR Awards highlights the achievements and dedication of CAAR members who serve their community and the ag retail industry. The awards celebrate excellence in various areas of retail management, agronomy, 4R nutrient stewardship, and lifetime achievements.

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Alberta’s Crop Protection Guide, more commonly known as the Blue Book, has grown to be one of the most valued resources amongst Alberta farmers, agronomists and agriculture professionals.