ESSENTIAL NEWS FOR AGRI-RETAILERS
The CAAR Communicator

April Issue – See All

Building Customer Relationships: Understanding Needs and Conflict

Maintaining strong customer relationships is a driving factor for both customer satisfaction as well as company growth.

Rob McIntyre, President, Managing Partner and Master Trainer at Dale Carnegie Training explains that both parties need to be fully committed, with the company having total accountability of its attitudes and actions.

Engaging Our Employees

Rob McIntyre with Dale Carnegie Training demonstrated the tools that can be used to take control of personal attitudes, build relationships, and enhance communication skills which will ultimately enhance leadership skills during the 2021 Virtual CAAR Conference.

Let Us Introduce Ourselves

Farms.com has been selected by CAAR as its strategic partner to provide communications and creative services to the organization.

Let us take a few minutes to introduce ourselves so that you can be confident of our abilities to assist CAAR with the production of the CAAR Communicator and its other marketing channels.

Evolution of CAAR. Your Participation is Required.

The past 3 months have been exceptionally busy months for the CAAR organization. We continue to evolve, and Members will begin to experience the changes in 2021.

Many issues of 2020 carried over into 2021, including the impact of the COVID-19 pandemic and the ag industry has met the challenge with reliance and must remain diligent through 2021.

Agriculture in 2021: Trends and Insights

The pandemic has caused changes in the farmer psyche and the dynamic over the last 6 months.

Agriculture in 2021 has become more unpredictable than ever. With newer innovations, government regulations and increased adoption of sustainable farming practices making it more important than ever to stay up to date and plan for the future.

The Impact from Global Trends on the Canadian Ag Retailer

Marty Seymour, Director of Industry Relations with Farm Credit Canada (FCC) reviewed current trends and consumer behaviours impacting Canadian ag retailers, agriculture and food sectors in light of the pandemic at the recent 2021 Virtual CAAR Conference.

Sarah Dobson, Senior Relationship Manager with FCC also focused on introducing its new online application process and the new digital tools to finance a business.

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Plastic plays an important part in the lives of Canadians and in the economy. The Environment and Climate Change Canada (ECCC) has proposed an integrated management approach to plastic products to prevent waste and pollution.

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Transport Canada has informed CAAR, the new editions of the B620:20 and B622:22 standards are now officially published and adopted in the TDG Regulations. As a result, CAAR members no longer require the equivalency certificate SH 11960.

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Register you and your team for the 2021 Virtual CAAR Conference!

The 2021 Virtual CAAR Conference is an interactive, online experience, providing ag retailers an opportunity to stay informed with educational sessions and group discussions, engage with exhibitors and industry reps, and access resources to help evolve and provide the best service for their customers.

This virtual conference is a must-attend event, register today!

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CAAR is pleased to announce Scott Downey, one of the keynote speakers scheduled to present at the 2021 Virtual CAAR Conference, will discuss how the sales and decision-making process has evolved within the farm business and understanding a customer's journey approach can help strengthen the relationship with your customers. 

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Mark your calendars and register for the virtual conference on Monday, November 30, registration is open for attendees and exhibitors.

The 2021 Virtual CAAR Conference focuses on the business of ag retail and connecting the agriculture industry, featuring keynote and concurrent sessions, opportunities to connect and engage with retailers, exhibitors, and industry reps, and resources for ag retailers to provide the best service for their customers.

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CAAR is pleased to announce Justin Funk, one of the keynote speakers scheduled to present at the 2021 Virtual CAAR Conference, will highlight some of the key findings from his Multi-Generational Farm Study as they relate to the Customer Journey and will discuss the implications to the Canadian Ag Retailers. 

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CAAR Mart provides ag retailers with a wide variety of products like signage and labelling that helps keep employees, customers and the public safe, informed and aware of hazards and safety procedures.