ESSENTIAL NEWS FOR AGRI-RETAILERS
The Communicator

April Issue – See All

Developing Deeper Relationships

When a customer looks to you, their retailer, as a trusted resource, opportunities are created to build a relationship that is mutually beneficial to both parties. You help them, and they help you.

Retailer Hall of Fame: Wayne Deschouwer

CAAR’s 2018 Retailer Hall of Fame award, sponsored by Univar Canada, was presented in memory of Wayne Deschouwer, who was taken from family, friends and Manitoba’s agriculture community far too soon when he passed away on Oct. 1, 2018, at the age of 63.

Retailer of the Year: South Country Co-op

South Country Co-op (South Country) prides itself on its commitment to creating safe and productive workplaces. The company is known for investing highly in its staff and empowers team members to take ownership and make decisions in the best interests of their fellow employees and their customers. This has paid off enormously for the organization, through staff retention, customer loyalty and, now, winning CAAR’s 2018 Retailer of the Year award, sponsored by Bayer CropScience Inc.

A Shared Responsibility

Retailers play an important role in farmer education.

4R Nutrient Stewardship Agri-Retailer: Nutrien Ag Solutions

This year’s 4R Nutrient Stewardship Agri-Retailer is Nutrien Ag Solutions (Nutrien Ag), a company that has made 4R Nutrient Stewardship an integral part of the service they provide to their grower customers.

Agronomist of the Year: Taralea Simpson

Taralea Simpson is a farmer, a mother, an entrepreneur, a passionate “agvocate” and CAAR’s 2018 Agronomist of the Year. Sponsored by Simplot, the award recognizes a CAAR member agronomist who consistently exceeds expectations through dedication to their field and their agronomic knowledge.

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Crop Diagnostics Schools are a one day, hands-on learning opportunity designed to refine the diagnostic skills of agronomists. The schools offer the change to hear first-hard from experts new cropping information, examine plants, dig in the soil, pull weeds, catch insects and hone diagnostic skills. As outlined by Government of Saskatchewan, Agriculture department some of the main focus areas will include the following:

Thank you for your CAAR membership in 2014-15. Your support has enabled CAAR to represent agri-retailers on an individual, regional and federal level, reinforcing the value of the agri-retail industry as a crucial link in the ag value chain and the leading trusted advisor for 75% of farmers, while delivering and developing services that reinforce and build your business. CAAR is here to ensure that the interests of agri-retailers are being represented and protected so you can focus on your clients.

CAAR has introduced a new Consultant membership, which is open to any individual whose primary business is selling products and services to farmers. Consultants must either be affiliated to an existing corporate membership (ie: Primary Retailer Membership) or operate as a single person entity, joining as an individual.

A plant tissue analysis offers an inside look at the current nutrient levels of a plant, which can help to determine the next fertility steps if a nutrient deficiency is detected. Dan Clarke, Executive Vice-President of Business Development and Agronomy with A&L Canada Laboratories Inc. explains that a plant tissue analysis can help bridge the gap between planting and harvest. “Most producers have a good fertilizer program in place in the spring but they can’t just walk away during the growing season thinking everything will be alright.”

The Communicator Publisher Shawn Brook sits down with Luke Burton, Area Sales Manager for Simplot.

It’s not easy to build a loyal customer base but you have the ability to make a memorable impression in showing your gratitude for their business. This is where the old adage comes in that “actions speak more loudly than words.” Your attempt at providing thanks should be relevant, personalized and, above all, sincere. Here are some new ideas as well as some classic ‘tried and true’ plans to use through the coming year.