How to resolve AdBlock issue? ESSENTIAL NEWS FOR AGRI-RETAILERS
The Communicator
February 2024 Issue – See All
Show your mature workforce the love they deserve
Learn how the top employers support the ever-evolving needs of their employees through their changing career phases.
5 agricultural technology trends to watch in 2024
As more Canadian farmers are accepting of new technologies over ye olde tried and true, look at some ways more AgTech can improve the sector’s lot.
The world is not enough
Wanting to do their part in reducing global GHG emissions, Canadian farmers still can’t catch a break from federal tax fees. But what’s going on around the world?
Views, Considerations & Unknowns for 2024
With 2024 upon us, the agriculture trade show and seminar season is now in full swing.
The world of seed technology: things to know for 2024
With science changing along with the seasons, we look at the world of seed technology, offering a forecast.
CN expands its central US reach
Canadian National has agreed to purchase the agricultural Iowa Northern Railway.
The current state of global agricultural testing
Using just-in-time technology to thwart the spread of pathogenic disease in ag.
Increasing your company’s brand reputation
A well-thought-out brand marketing campaign will help you grow and promote your brand.
Member Login
The Essentials for Agri-Retailers
Check your email inbox from Monday, Feb. 26 to find your CAAR conference survey, and complete it before Friday, March 9 for a chance to win a $50 Visa gift card! CAAR values your feedback, and your suggestions provide the direction for future CAAR conferences.
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Five Canadian agri-retailers were recognized for their achievements at the 11th annual CAAR’s Choice Awards Banquet. The winners took to the stage on Feb. 14, to receive their award in the company of their peers during the gala event, part of the 2018 CAAR Conference running from Feb. 13-15 in Saskatoon, Sask.
CAAR is pleased to congratulate our member Munro Farm Supplies on celebrating 60 years in business in 2018!
CAAR extends a warm welcome to its 2018-19 Board of Directors, including new members Taylor Olsen from Olds Fertilizers & Agri Services Ltd., and Catherine Douglas from Federated Co-operatives Ltd.
This #CAARCON update is brought to you by InterAg.
Thank you to all of our sponsors, Pro-Ag Investments Auction donors, exhibitors and planning committee members who helped make the 2018 CAAR Conference an immensely successful event! We could not have done this without you.
Because of your contributions, CAAR was able to craft and execute a conference lineup that provided valuable insight for everyone in attendance. Our informative speakers addressed a wide variety of industry and business challenges; including changes in regulations, developments in technology and reinforcing relationships with customers to be considered a trusted advisor.
This #CAARCON update is brought to you by InterAg.
We’ve reached the end of another CAAR Conference! The final day was full of thought-provoking discussions that left the audience with ideas to ponder long after they’ve returned home.
Possibility Thinking
Sponsored by Farm Credit Canada
During the Possibility Thinking session, Candace Hill and Isaac LeClair from Farm Credit Canada challenged the audience to think about how they market their business, including shifting their focus “from selling to helping,” echoing themes from yesterday’s “Understanding Farmers’ Needs and Expectations” Panel Discussion.
“Marketing and Canadian ag are both changing rapidly. In order to keep up, you may have to do things differently,” says Hill. “Companies that take risks, try new thing and try to connect with their customers in different ways will benefit by showing that they’re willing to take a chance.”
When Hill had sparked the audience’s creativity, the presentation then moved into how to present innovative marketing ideas on social media.
“Social media, when used strategically, can have a snowball effect. Think of it as word of mouth on steroids,” says LeClair. “You don’t want to use social media to tell people about your business. Use social media to get other people to tell people about your business.”
This #CAARCON update is brought to you by InterAg.
The first full day of the 2018 CAAR Conference was a smashing success. The first full day of the 2018 CAAR Conference was a smashing success! Thank you to all sponsors, speakers and attendees who made this day possible.
Panel Discussion: Understanding Farmers' Needs and Expectations
This discussion was the perfect event to start our conference speaker program – four farmers from across Canada addressed their considerations when choosing which retailers they partner with.
“As much as possible we try to use agronomy services from retailers,” says panelist Kevin Serfas. “The kinds of sales representatives I like to deal with are the ones who will honestly tell me ‘we have something that might work for you, but there are better options out there.’ Those are the people I want to build a long-term relationship with.”
The hour-long discussion sparked conversations among the audience, and left conference with lots of information to take back to their teams.
“The gold standard in ag retail today is to become a trusted advisor for farmers – that’s what we’re training our staff to try to achieve,” says Eric Sievers, sales manager with International Raw Materials. “Every panelist came back to relationships. It gave me a lot to think about in terms of the service we’re providing, and how we can build those trusted advisor relationships.”
The CAAR Communicator
February 2024 Issue – See All
The current state of global agricultural testing
Using just-in-time technology to thwart the spread of pathogenic disease in ag.
The world is not enough
Wanting to do their part in reducing global GHG emissions, Canadian farmers still can’t catch a break from federal tax fees. But what’s going on around the world?
CN expands its central US reach
Canadian National has agreed to purchase the agricultural Iowa Northern Railway.
5 agricultural technology trends to watch in 2024
As more Canadian farmers are accepting of new technologies over ye olde tried and true, look at some ways more AgTech can improve the sector’s lot.