ESSENTIAL NEWS FOR AGRI-RETAILERS
The Communicator

October Issue – See All

Innovation, Evolution and Change

If there was one thing that stood out during the creation of this magazine, it was that significant changes are currently underway across agriculture and ag retail. Both feature stories in this issue have themes of innovation, evolution and change.

The channels and means by which ag retailers connect and do business with their customers in an increasingly digital world are changing and evolving, with retailers of all sizes beginning to offer online services to customers.

Having a Field Day: Connecting Kids to Food Production

A comprehensive, retailer-led program is connecting kids with agriculture.

Weathering the Ups and Downs

At the time of writing this article, weather continues to impact progress on a harvest that has seen its ups and downs.

2019 is a year we won’t soon forget. With the majority of the crop yet to be harvested, farmers and ag retailers continue to prevail, moving forward with the challenges they can only manage but not control.

New Solutions to an Age-Old Problem

Three pieces of weed control technology are entering the crop protection mix.

Harvesting Insight

An expanded precision agriculture survey sets its sights on the bigger picture.

Digital Disruption Revolutionizing Retail

Growers are going digital – are ag retailers going with them?

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Thank you for your CAAR membership in 2014-15. Your support has enabled CAAR to represent agri-retailers on an individual, regional and federal level, reinforcing the value of the agri-retail industry as a crucial link in the ag value chain and the leading trusted advisor for 75% of farmers, while delivering and developing services that reinforce and build your business. CAAR is here to ensure that the interests of agri-retailers are being represented and protected so you can focus on your clients.

CAAR has introduced a new Consultant membership, which is open to any individual whose primary business is selling products and services to farmers. Consultants must either be affiliated to an existing corporate membership (ie: Primary Retailer Membership) or operate as a single person entity, joining as an individual.

A plant tissue analysis offers an inside look at the current nutrient levels of a plant, which can help to determine the next fertility steps if a nutrient deficiency is detected. Dan Clarke, Executive Vice-President of Business Development and Agronomy with A&L Canada Laboratories Inc. explains that a plant tissue analysis can help bridge the gap between planting and harvest. “Most producers have a good fertilizer program in place in the spring but they can’t just walk away during the growing season thinking everything will be alright.”

The Communicator Publisher Shawn Brook sits down with Luke Burton, Area Sales Manager for Simplot.

It’s not easy to build a loyal customer base but you have the ability to make a memorable impression in showing your gratitude for their business. This is where the old adage comes in that “actions speak more loudly than words.” Your attempt at providing thanks should be relevant, personalized and, above all, sincere. Here are some new ideas as well as some classic ‘tried and true’ plans to use through the coming year.