ESSENTIAL NEWS FOR AGRI-RETAILERS
The Communicator

December Issue – See All

The Constancy of Change

In April of 1997 a young writer, fresh out of college, started on the first phase of his career at a publisher working on ag magazines. That writer was me, and the first magazine I was assigned to work on was The Communicator. Things have changed a lot since then.

Sustainable Manure Management

Agronomists are putting sound agronomic advice to paper.

Embracing Innovation: The 2020 CAAR Conference

Join us in Saskatoon, Feb. 11–13, 2020 for the 25th anniversary of the CAAR Conference, an event that will be equal parts celebration and education.

The Value of Canadian Ag Retailing

What many unfamiliar with Canadian agriculture production fail to recognize is the scope of annual purchases farmers undertake to grow major crops. These purchases significantly contribute to the regional, provincial and national economies of Canada.

Preparing for the Skills Revolution

Industry players and academic institutions are building skills to take on the revolution.

Reaching the Right Balance

CAAR helped set the course for a domestic pesticide use policy that balances innovation and market access.

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Meeting one-on-one with farmer customers is important and an effective selling strategy. Scouting a customer’s field that is using your products is a valuable opportunity that you should take advantage of for retaining your customer and for future sales. The following are important dos and don’ts when meeting with farmer customers and prospects:

Crop Diagnostics Schools are a one day, hands-on learning opportunity designed to refine the diagnostic skills of agronomists. The schools offer the change to hear first-hard from experts new cropping information, examine plants, dig in the soil, pull weeds, catch insects and hone diagnostic skills. As outlined by Government of Saskatchewan, Agriculture department some of the main focus areas will include the following:

Thank you for your CAAR membership in 2014-15. Your support has enabled CAAR to represent agri-retailers on an individual, regional and federal level, reinforcing the value of the agri-retail industry as a crucial link in the ag value chain and the leading trusted advisor for 75% of farmers, while delivering and developing services that reinforce and build your business. CAAR is here to ensure that the interests of agri-retailers are being represented and protected so you can focus on your clients.

CAAR has introduced a new Consultant membership, which is open to any individual whose primary business is selling products and services to farmers. Consultants must either be affiliated to an existing corporate membership (ie: Primary Retailer Membership) or operate as a single person entity, joining as an individual.

A plant tissue analysis offers an inside look at the current nutrient levels of a plant, which can help to determine the next fertility steps if a nutrient deficiency is detected. Dan Clarke, Executive Vice-President of Business Development and Agronomy with A&L Canada Laboratories Inc. explains that a plant tissue analysis can help bridge the gap between planting and harvest. “Most producers have a good fertilizer program in place in the spring but they can’t just walk away during the growing season thinking everything will be alright.”

The Communicator Publisher Shawn Brook sits down with Luke Burton, Area Sales Manager for Simplot.

It’s not easy to build a loyal customer base but you have the ability to make a memorable impression in showing your gratitude for their business. This is where the old adage comes in that “actions speak more loudly than words.” Your attempt at providing thanks should be relevant, personalized and, above all, sincere. Here are some new ideas as well as some classic ‘tried and true’ plans to use through the coming year.