ESSENTIAL NEWS FOR AGRI-RETAILERS
The Communicator

April Issue – See All

Chairman’s Award: Al Driver, Bayer

The 2019 Chairman’s Award winner was selected in recognition of his many years contributing to the advancement of crop inputs and crop protection technology in Canada and, his personal passion for supporting the health of these industries and the ag retail sector.

Retailer of the Year: Crop Management Network, central Alberta

The Retailer of the Year award, sponsored by Bayer, celebrates the successes one ag retailer has achieved in making a difference in the lives of their customers through excellent customer service and community support, support for their staff and leadership in the industry.

The 2020 CAAR Conference: Embracing Innovation

The 2020 CAAR Conference brought ag retailers back to sunny Saskatoon, Sask. for two-and-a-half days of speaker sessions and unbeatable networking opportunities. This year’s conference marked CAAR’s 25th anniversary as an association and, fittingly, was equal parts information, recognition and celebration.

4R Nutrient Stewardship Agri-Retailer: Cargill Ltd.

Walter Ens, National Agronomy Lead for Canada with Cargill Ltd., says that since the company has embraced 4R Nutrient Stewardship (4R) at the retail level, he has seen a heightened level of excitement among their customers and their agronomy team across Western Canada.

Panel Discussion: eConnectivity

Members of industry-led AgGateway sit down for an insightful conversation on eConnectivity and where the opportunities and challenges may be for retailers considering it.

Evolution in Canadian Fertilizer

CAAR was proud to represent retailers during three days of meetings on the future of registration, regulation and use of fertilizer products in Canada.

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Crop Diagnostics Schools are a one day, hands-on learning opportunity designed to refine the diagnostic skills of agronomists. The schools offer the change to hear first-hard from experts new cropping information, examine plants, dig in the soil, pull weeds, catch insects and hone diagnostic skills. As outlined by Government of Saskatchewan, Agriculture department some of the main focus areas will include the following:

Thank you for your CAAR membership in 2014-15. Your support has enabled CAAR to represent agri-retailers on an individual, regional and federal level, reinforcing the value of the agri-retail industry as a crucial link in the ag value chain and the leading trusted advisor for 75% of farmers, while delivering and developing services that reinforce and build your business. CAAR is here to ensure that the interests of agri-retailers are being represented and protected so you can focus on your clients.

CAAR has introduced a new Consultant membership, which is open to any individual whose primary business is selling products and services to farmers. Consultants must either be affiliated to an existing corporate membership (ie: Primary Retailer Membership) or operate as a single person entity, joining as an individual.

A plant tissue analysis offers an inside look at the current nutrient levels of a plant, which can help to determine the next fertility steps if a nutrient deficiency is detected. Dan Clarke, Executive Vice-President of Business Development and Agronomy with A&L Canada Laboratories Inc. explains that a plant tissue analysis can help bridge the gap between planting and harvest. “Most producers have a good fertilizer program in place in the spring but they can’t just walk away during the growing season thinking everything will be alright.”

The Communicator Publisher Shawn Brook sits down with Luke Burton, Area Sales Manager for Simplot.

It’s not easy to build a loyal customer base but you have the ability to make a memorable impression in showing your gratitude for their business. This is where the old adage comes in that “actions speak more loudly than words.” Your attempt at providing thanks should be relevant, personalized and, above all, sincere. Here are some new ideas as well as some classic ‘tried and true’ plans to use through the coming year.