ESSENTIAL NEWS FOR AGRI-RETAILERS
The Communicator

August Issue – See All

Empowering Farmers to Build Public Trust

Retailers are finding new ways to help farmers share their story.

Agriculture Can Lead

Supporting agriculture will stimulate Canada’s economic recovery.

A Healthy Agriculture Supply Chain is the Key to Canada’s Economic Recovery in the Coming Months

Fertilizer Canada is proactively working with all levels of government on key issues impacting Canada’s fertilizer industry to ensure we remain an essential service, especially during this challenging period as we continue to grapple with the effects of the COVID-19 global pandemic.

Making a Clean Sweep

Regular cleaning key to stopping spread of soil-borne threats.

A New Reality

Retailers comment on policies and procedures shaped by COVID-19.

Going Omni-Channel

Omni-channel business tactics are increasingly prevalent in ag retail.

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A plant tissue analysis offers an inside look at the current nutrient levels of a plant, which can help to determine the next fertility steps if a nutrient deficiency is detected. Dan Clarke, Executive Vice-President of Business Development and Agronomy with A&L Canada Laboratories Inc. explains that a plant tissue analysis can help bridge the gap between planting and harvest. “Most producers have a good fertilizer program in place in the spring but they can’t just walk away during the growing season thinking everything will be alright.”

The Communicator Publisher Shawn Brook sits down with Luke Burton, Area Sales Manager for Simplot.

It’s not easy to build a loyal customer base but you have the ability to make a memorable impression in showing your gratitude for their business. This is where the old adage comes in that “actions speak more loudly than words.” Your attempt at providing thanks should be relevant, personalized and, above all, sincere. Here are some new ideas as well as some classic ‘tried and true’ plans to use through the coming year.