ESSENTIAL NEWS FOR AGRI-RETAILERS
The CAAR Communicator

April Issue – See All

Evolution of CAAR. Your Participation is Required.

The past 3 months have been exceptionally busy months for the CAAR organization. We continue to evolve, and Members will begin to experience the changes in 2021.

Many issues of 2020 carried over into 2021, including the impact of the COVID-19 pandemic and the ag industry has met the challenge with reliance and must remain diligent through 2021.

The Impact from Global Trends on the Canadian Ag Retailer

Marty Seymour, Director of Industry Relations with Farm Credit Canada (FCC) reviewed current trends and consumer behaviours impacting Canadian ag retailers, agriculture and food sectors in light of the pandemic at the recent 2021 Virtual CAAR Conference.

Sarah Dobson, Senior Relationship Manager with FCC also focused on introducing its new online application process and the new digital tools to finance a business.

Building Customer Relationships: Understanding Needs and Conflict

Maintaining strong customer relationships is a driving factor for both customer satisfaction as well as company growth.

Rob McIntyre, President, Managing Partner and Master Trainer at Dale Carnegie Training explains that both parties need to be fully committed, with the company having total accountability of its attitudes and actions.

Get to Know the CAAR Board: Stu Rasmussen & Stewart Whillans

The CAAR Communicator recently sat down with Stu Rasmussen with Blair’s Family of Companies and Stewart Whillans with J.R. Simplot to learn about their careers in the agriculture industry as well as their journey and leadership in ag retailer and their roles on the CAAR Board.

Let Us Introduce Ourselves

Farms.com has been selected by CAAR as its strategic partner to provide communications and creative services to the organization.

Let us take a few minutes to introduce ourselves so that you can be confident of our abilities to assist CAAR with the production of the CAAR Communicator and its other marketing channels.

Engaging Our Employees

Rob McIntyre with Dale Carnegie Training demonstrated the tools that can be used to take control of personal attitudes, build relationships, and enhance communication skills which will ultimately enhance leadership skills during the 2021 Virtual CAAR Conference.

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Trimble has signed a deal to acquire Alberta’s Agri-Trend, combining the former’s arsenal of precision technologies with the latter’s experience in agronomy, grain marketing, farm business and data management.

The full text of the Trans-Pacific Partnership agreement has been made public. Click through to read the details of the largest free trade initiative in history. 

Manitoba winter nutrient application deadline extended to midnight on Nov. 14.

P.E.I.’s longest-serving MP, Lawrence MacAulay, has been appointed to Justin Trudeau’s cabinet as the new Minister of Agriculture and Agri-food.

The Crop Management Forum is a one-day event designed to bring you the latest developments in agronomic practices and technologies.

Monsanto’s Climate Corporation has announced a partnership with Deere & Company to deliver the latest in precision and digital agriculture technologies to farmers.

The CAAR Conference is an invaluable marketing, sales, and networking opportunity that only comes around once a year. Luckily, sponsorship positions are still available for this highly anticipated event that brings together agri-retail professionals from across the country.