ESSENTIAL NEWS FOR AGRI-RETAILERS
The Communicator

February Issue – See All

CAAR's Year in Review

The ag industry showed strength and unity in the face of the many challenges presented in 2020 as COVID-19 drastically changed how ag retailers conducted business. As an essential service, businesses in all areas of the agriculture industry had to find innovative ways to pivot their norm in a world that changed overnight.

Adapting to Change

So much can change in a year. In February 2020, I thought I had a pretty clear idea of what was ahead of me as far as my agriculture-focused career went. I had just left my position as a corporate director of recruitment with a national line company and joined a recruiting firm, specializing in all aspects of agriculture shortly after.

Opportunities with Ag Technology

Autonomous equipment and precision application systems have the potential to disrupt the application of the traditional inputs, which some say will ultimately benefit retailers.

David Parker, executive vice president of FLM Harvest and the opening presenter at the 2021 Virtual CAAR Conference, says farmers trust their retailer's expertise and would likely consult them on new ag products and trends.

CAAR's Year in Preview

CAAR board and staff share with members a look at what their association’s priorities are for 2021.

As the geopolitical environment evolves, the need for an association representing the voice of the agriculture industry is needed now more than ever, says Mitch Rezansoff, executive director of CAAR. Public opinion continues to drive legislation rather than sound science, economic value and contribution.

CAAR Needs You in 2021

Many of the issues people working in Canadian agriculture faced for the majority of 2020 will continue for at least the next six to nine months. Social distancing and limitations on face-to-face business activities will continue until most citizens that seek to be vaccinated have successfully done so.

Get to Know the CAAR Board: Michael Gaumont and Russ Reich

The CAAR Communicator sits down for a Q&A with Michael Gaumont, vice president of operations at McEwen’s Fuels and Fertilizers, and Russ Reich, vice president of crop inputs at Richardson International, to learn about their journey through the ag retail industry and involvement with the CAAR board.

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The IYS 2015 aims to increase awareness and understanding of the importance of soil for food security and some of its specific objectives are as follows:

  • Raise awareness among society and decision makers about the profound importance of soil for human life;
  • Educate the public about the crucial role soil plays in food security, climate change adaptation and mitigation, essential ecosystem services, poverty alleviation and sustainable development;
  • Support effective policies and actions for the sustainable management and protection of soil resources;
  • Promote investment in sustainable soil management activities to develop and maintain healthy soils for different land users and population groups;
  • Advocate for rapid capacity enhancement for soil information collection and monitoring at all levels (global, regional and national).

Meeting one-on-one with farmer customers is important and an effective selling strategy. Scouting a customer’s field that is using your products is a valuable opportunity that you should take advantage of for retaining your customer and for future sales. The following are important dos and don’ts when meeting with farmer customers and prospects:

Crop Diagnostics Schools are a one day, hands-on learning opportunity designed to refine the diagnostic skills of agronomists. The schools offer the change to hear first-hard from experts new cropping information, examine plants, dig in the soil, pull weeds, catch insects and hone diagnostic skills. As outlined by Government of Saskatchewan, Agriculture department some of the main focus areas will include the following:

Thank you for your CAAR membership in 2014-15. Your support has enabled CAAR to represent agri-retailers on an individual, regional and federal level, reinforcing the value of the agri-retail industry as a crucial link in the ag value chain and the leading trusted advisor for 75% of farmers, while delivering and developing services that reinforce and build your business. CAAR is here to ensure that the interests of agri-retailers are being represented and protected so you can focus on your clients.

CAAR has introduced a new Consultant membership, which is open to any individual whose primary business is selling products and services to farmers. Consultants must either be affiliated to an existing corporate membership (ie: Primary Retailer Membership) or operate as a single person entity, joining as an individual.

A plant tissue analysis offers an inside look at the current nutrient levels of a plant, which can help to determine the next fertility steps if a nutrient deficiency is detected. Dan Clarke, Executive Vice-President of Business Development and Agronomy with A&L Canada Laboratories Inc. explains that a plant tissue analysis can help bridge the gap between planting and harvest. “Most producers have a good fertilizer program in place in the spring but they can’t just walk away during the growing season thinking everything will be alright.”

The Communicator Publisher Shawn Brook sits down with Luke Burton, Area Sales Manager for Simplot.