ESSENTIAL NEWS FOR AGRI-RETAILERS
The CAAR Communicator
The CAAR Communicator recently sat down with Stu Rasmussen with Blair’s Family of Companies and Stewart Whillans with J.R. Simplot to learn about their careers in the agriculture industry as well as their journey and leadership in ag retailer and their roles on the CAAR Board.
The pandemic has caused changes in the farmer psyche and the dynamic over the last 6 months.
Agriculture in 2021 has become more unpredictable than ever. With newer innovations, government regulations and increased adoption of sustainable farming practices making it more important than ever to stay up to date and plan for the future.
The past 3 months have been exceptionally busy months for the CAAR organization. We continue to evolve, and Members will begin to experience the changes in 2021.
Many issues of 2020 carried over into 2021, including the impact of the COVID-19 pandemic and the ag industry has met the challenge with reliance and must remain diligent through 2021.
Farms.com has been selected by CAAR as its strategic partner to provide communications and creative services to the organization.
Let us take a few minutes to introduce ourselves so that you can be confident of our abilities to assist CAAR with the production of the CAAR Communicator and its other marketing channels.
Maintaining strong customer relationships is a driving factor for both customer satisfaction as well as company growth.
Rob McIntyre, President, Managing Partner and Master Trainer at Dale Carnegie Training explains that both parties need to be fully committed, with the company having total accountability of its attitudes and actions.
Marty Seymour, Director of Industry Relations with Farm Credit Canada (FCC) reviewed current trends and consumer behaviours impacting Canadian ag retailers, agriculture and food sectors in light of the pandemic at the recent 2021 Virtual CAAR Conference.
Sarah Dobson, Senior Relationship Manager with FCC also focused on introducing its new online application process and the new digital tools to finance a business.
The IYS 2015 aims to increase awareness and understanding of the importance of soil for food security and some of its specific objectives are as follows:
- Raise awareness among society and decision makers about the profound importance of soil for human life;
- Educate the public about the crucial role soil plays in food security, climate change adaptation and mitigation, essential ecosystem services, poverty alleviation and sustainable development;
- Support effective policies and actions for the sustainable management and protection of soil resources;
- Promote investment in sustainable soil management activities to develop and maintain healthy soils for different land users and population groups;
- Advocate for rapid capacity enhancement for soil information collection and monitoring at all levels (global, regional and national).
Meeting one-on-one with farmer customers is important and an effective selling strategy. Scouting a customer’s field that is using your products is a valuable opportunity that you should take advantage of for retaining your customer and for future sales. The following are important dos and don’ts when meeting with farmer customers and prospects:
Crop Diagnostics Schools are a one day, hands-on learning opportunity designed to refine the diagnostic skills of agronomists. The schools offer the change to hear first-hard from experts new cropping information, examine plants, dig in the soil, pull weeds, catch insects and hone diagnostic skills. As outlined by Government of Saskatchewan, Agriculture department some of the main focus areas will include the following:
Thank you for your CAAR membership in 2014-15. Your support has enabled CAAR to represent agri-retailers on an individual, regional and federal level, reinforcing the value of the agri-retail industry as a crucial link in the ag value chain and the leading trusted advisor for 75% of farmers, while delivering and developing services that reinforce and build your business. CAAR is here to ensure that the interests of agri-retailers are being represented and protected so you can focus on your clients.
CAAR has introduced a new Consultant membership, which is open to any individual whose primary business is selling products and services to farmers. Consultants must either be affiliated to an existing corporate membership (ie: Primary Retailer Membership) or operate as a single person entity, joining as an individual.
A plant tissue analysis offers an inside look at the current nutrient levels of a plant, which can help to determine the next fertility steps if a nutrient deficiency is detected. Dan Clarke, Executive Vice-President of Business Development and Agronomy with A&L Canada Laboratories Inc. explains that a plant tissue analysis can help bridge the gap between planting and harvest. “Most producers have a good fertilizer program in place in the spring but they can’t just walk away during the growing season thinking everything will be alright.”
The Communicator Publisher Shawn Brook sits down with Luke Burton, Area Sales Manager for Simplot.