ESSENTIAL NEWS FOR AGRI-RETAILERS
The CAAR Communicator

October Issue – See All

It is Time to Stop the Fear Mongering

Growing with marketing campaigns of agriculture food products in Canada and internationally is the increased utilization of fear as a marketing weapon. Statements of non-GMO, grass fed only, organic and antibiotic-free create doubt and fear in the minds of the consumer. Are the products I purchase and consume less nutritious or harmful to our families?

Agroecology: Who's definition is it?

Despite being the trendy buzzword in agriculture, agroecology is defined differently by country and organization. Even Canada has multiple visions.

CAAR News

CAAR’s 27th Annual Conference
Currently CAAR is planning to host an in-person conference to be held February 8-10, 2022 in Edmonton. The theme of our 27th Annual Conference is Resilience: Adapt & Advance. CAAR staff and Conference Committee are continuing to finalize the agenda roster of speakers. Once finalized, this information will be shared in the CAAR Network at www.caar.org and via Twitter (@CdnAgRetail). Those interested in sponsorship opportunities or exhibiting at the conference, please contact Scott Van Alstyne via email at This email address is being protected from spambots. You need JavaScript enabled to view it. or 204-989-9305.

Board of Directors Nominations Now Open
CAAR is now accepting nominations for its 2022-23 Board of Directors which will be confirmed during our AGM—date and time to be announced. Lending your time and expertise to the CAAR Board gives you an active and rewarding role in shaping your industry. For more information, please email This email address is being protected from spambots. You need JavaScript enabled to view it. to nominate yourself or a colleague.

The 2022 CAAR Awards - Nominations Are Now Open
The CAAR Awards highlight the achievements and dedication of CAAR members who serve their community and the ag retail industry. The awards celebrate excellence in various areas of retail management, agronomy, 4R nutrient stewardship, and lifetime achievements. The categories for the CAAR Awards are: Agronomist of the Year; Retailer of the Year; 4R Nutrient Stewardship Agri-Retailer Award; and the Retailer Hall of Fame. For more information about award nominating, contact Lady Gabilo at 204-989-9304, by email: This email address is being protected from spambots. You need JavaScript enabled to view it. or visit
www.caar.org/caar-conference/caar-honour-roll.

2021 – 22 CAAR Membership
CAAR would like to thank all members who have already paid their membership fees for 2021-22. We would also like to welcome new CAAR Members, Farms.com and Arva Grain Corp. CAAR is the only national association representing the interests of and addressing critical issues facing ag retailers today and is entrenched in the issues that impact your business—making a difference for our ag retailer and supplier members.


If you have not yet renewed your membership, payment can be made online or by cheque, sent to the CAAR office. For more details about CAAR membership contact Scott Van Alstyne at This email address is being protected from spambots. You need JavaScript enabled to view it. or 204-989-9305.

Province of Manitoba Engagement Session
CAAR staff participated in an Engagement Session for Manitoba’s Minister of Agriculture. The object was to provide input and support of Manitoba’s preparation for the Federal/Provincial/Territorial (FPT) Ministers of Agriculture July meeting.

Canadian Food Inspection Agency (CFIA)
The CAAR Advocacy Committee initiated a direct meeting to better understand and provide retailer perspective to Potential Over-Formulation of N [Nitrogen] and P [Phosphorus] in Fertilizers sold or imported into Canada. CFIA has identified instances of over-formulation of product nutrients identified. The Committee reached out to better understand the rational and support the confirmation and breadth of the potential issue. CAAR Committee members will participate in the CFIA working group providing retail industry’s input to inform the environmental safety assessment and any ensuing risk management options that are deemed necessary.

Rural Broadband with the University of Guelph
CAAR is working on the Regional and Rural Broadband (R2B2) project from the University of Guelph. We are reviewing its mandate and determining how CAAR can support the Canadian Centre of Excellence in Broadband Data Analytics.

Fertilizer Canada and CAAR Interaction
The two groups are working on a Liquid Storage Working Group and a 4R Working Group – Prairie and Ontario CCA board engagement. The groups are ensuring proper alignment of communications and advocacy support, and positioning 4R fertilizer management principles to address GHG’s from farm field applications.

CAAR Training Committee
Committee is working on the development of alternative training solutions (due to COVID-19 constraints), supporting continuing education and certification associated to ammonia handling.

Cereals Canada MRL Assessment Committee
This meeting assessed the trade risks for pest control products of interest proposed for use in the 2022 growing season as per the Canada Grains Council Domestic Use Policy. Another meeting of the committee will be organized in December 2021 to review additional pest control products.

CAAR Communicator: The Power of Technology

New study shows how advanced technology farming can provide environmental and financial benefits.

CAAR Communicator: Alarm Bells are Ringing

An announcement by the Government of Canada of a delay in changing glyphosate MRLs and its new financial investment in PMRA has the agricultural community worried of a new slippery slope—politics.

Get to Know the CAAR Board: Blaine Cochrane

CAAR Communicator chatted with Blaine Cochrane, Sales Manager with Shur-Gro Farm Services in Brandon, Manitoba to learn about the person and career, his leadership within the ag retail sector, and why he decided to become a part of the CAAR Board team. Oh, and something about mountains.

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A plant tissue analysis offers an inside look at the current nutrient levels of a plant, which can help to determine the next fertility steps if a nutrient deficiency is detected. Dan Clarke, Executive Vice-President of Business Development and Agronomy with A&L Canada Laboratories Inc. explains that a plant tissue analysis can help bridge the gap between planting and harvest. “Most producers have a good fertilizer program in place in the spring but they can’t just walk away during the growing season thinking everything will be alright.”

The Communicator Publisher Shawn Brook sits down with Luke Burton, Area Sales Manager for Simplot.

It’s not easy to build a loyal customer base but you have the ability to make a memorable impression in showing your gratitude for their business. This is where the old adage comes in that “actions speak more loudly than words.” Your attempt at providing thanks should be relevant, personalized and, above all, sincere. Here are some new ideas as well as some classic ‘tried and true’ plans to use through the coming year.