ESSENTIAL NEWS FOR AGRI-RETAILERS
The CAAR Communicator

December Issue – See All

By The Numbers

2 - HR guru Stacy Brownridge, CPHR with Winfield United Canada offers some must-do advice−just two simple things−to ensure your new hire is a long-term hire.

4 - Rather than just holing up for the winter awaiting a groundhog to see its shadow, here are four huge takeaways for the ag retailer to consider ensuring a prosperous new year and beyond.

5 - Five helpful tips to becoming more than just a seller of products. It’s how to be an ag advisor and go-to solution provider for your customer base.

13 - A baker’s dozen of the latest innovative technologies every ag retailer should familiarize themselves with to provide a heads-up to their customer base or to diversify their own product line.

715 - It’s either one career homerun more than Babe Ruth clobbered, or it’s how many kilometres our featured CAAR Board member paddled on his trek down the Yukon River.

∞ + 1 - That’s the level of thanks owed to: Jim Barclay, Hensall Co-op; Taylor Olsen, Olds Fertilizers & Agri Services; Stacy Brownridge and Taryn Milton, both of Winfield United Canada, for their time and effort in helping CAAR get this issue to our association members.

 

CAAR News

Changes for the Safety & the Farmer Course

Get to Know Taylor Olsen

It’s no secret that CAAR Board team members seem to like the Great Outdoors, and this issue’s all-star is no exception. Taylor Olsen, Operations Manager of Olds Fertilizers & Agri Services in Olds, Alberta, talked with the CAAR Communicator where we learned more of himself and career, ag retail leadership, his role with the CAAR Board and why a relaxing time for him involves doing something non-relaxing.

Staying Ahead of the Customer

You are more than an Ag retailer—you’re an Ag advisor. Here are five tips you should be utilizing to expand your role with the farmer.

AgTech: It’s Here. Get Used To It.

Agricultural technology shapes the way our farmers go about their business—and you need to be up on current and future trends to serve your customers. Learn about some of the newer technologies being offered within our ag industry…

It Takes Two To Retain Your People

Two simple tips can help your ag retail hold onto the people you just hired.

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The IYS 2015 aims to increase awareness and understanding of the importance of soil for food security and some of its specific objectives are as follows:

  • Raise awareness among society and decision makers about the profound importance of soil for human life;
  • Educate the public about the crucial role soil plays in food security, climate change adaptation and mitigation, essential ecosystem services, poverty alleviation and sustainable development;
  • Support effective policies and actions for the sustainable management and protection of soil resources;
  • Promote investment in sustainable soil management activities to develop and maintain healthy soils for different land users and population groups;
  • Advocate for rapid capacity enhancement for soil information collection and monitoring at all levels (global, regional and national).

Meeting one-on-one with farmer customers is important and an effective selling strategy. Scouting a customer’s field that is using your products is a valuable opportunity that you should take advantage of for retaining your customer and for future sales. The following are important dos and don’ts when meeting with farmer customers and prospects:

Crop Diagnostics Schools are a one day, hands-on learning opportunity designed to refine the diagnostic skills of agronomists. The schools offer the change to hear first-hard from experts new cropping information, examine plants, dig in the soil, pull weeds, catch insects and hone diagnostic skills. As outlined by Government of Saskatchewan, Agriculture department some of the main focus areas will include the following:

Thank you for your CAAR membership in 2014-15. Your support has enabled CAAR to represent agri-retailers on an individual, regional and federal level, reinforcing the value of the agri-retail industry as a crucial link in the ag value chain and the leading trusted advisor for 75% of farmers, while delivering and developing services that reinforce and build your business. CAAR is here to ensure that the interests of agri-retailers are being represented and protected so you can focus on your clients.

CAAR has introduced a new Consultant membership, which is open to any individual whose primary business is selling products and services to farmers. Consultants must either be affiliated to an existing corporate membership (ie: Primary Retailer Membership) or operate as a single person entity, joining as an individual.

A plant tissue analysis offers an inside look at the current nutrient levels of a plant, which can help to determine the next fertility steps if a nutrient deficiency is detected. Dan Clarke, Executive Vice-President of Business Development and Agronomy with A&L Canada Laboratories Inc. explains that a plant tissue analysis can help bridge the gap between planting and harvest. “Most producers have a good fertilizer program in place in the spring but they can’t just walk away during the growing season thinking everything will be alright.”

The Communicator Publisher Shawn Brook sits down with Luke Burton, Area Sales Manager for Simplot.