The April issue of The Communicator is now online and hitting mailboxes this week! This issue is full of valuable information and practical advice to help you build your business, connect with customers and stay informed.

Check out the April issue for a recap of the ag retail event of the year, the 2019 CAAR Conference, held this past February in Winnipeg, Man. In addition to highlights from the stage and tradeshow floor, read profiles of the five CAAR’s Choice Award winners and find out what earned them the top honours at this year’s awards.

One of the most anticipated sessions at this year’s conference was the Mergers and Acquisitions “Power Panel.” The panel brought together representatives from BASF Canada, Bayer Crop Science, Cotreva AgriScience and Nutrien for a candid discussion about the recent wave of mergers and the effect it is having on the industry. For those who missed it – we’ve included an abridged version of the conversation in the April Communicator!

In this issue you’ll also find information on PGRs, a new product category that is creating big opportunities for retailers, and the keys to managing your customer’s expectations, with some great advice from an ag marketing expert and a CAAR member retailer.

It’s all in the April issue of The Communicator! Click here to read online.