Join the Germination Retail Roundtable on March 12, 2019 to learn more about value creation and how it will benefit the industry. “Value Creation: How You Can Bust the Myths” will leave you well-informed about value creation and its benefits and better equipped to discuss the subject with customers and others.

Sponsored by 20/20 Seed Labs Inc., Canterra Seeds and SeCan, this timely webinar aims to help retailers understand value creation/capture and bust some of the big myths behind what has become a controversial and emotional subject for many in ag.

Four seed sector representatives will be participating in the discussion and providing perspectives on the Seed Value Creation Model and how retailers can address the myths associated.

Taking part in the discussion are:

• Lorne Hadley – Executive Director, Canadian Plant Technology Agency
• Ward Oatway – President, Alberta Seed Growers
• Carla St. Croix – Director, Innovation and Growth Policy Division, Canadian Food Inspection Agency (CFIA)
• Anthony Parker – Commissioner, Plant Breeders’ Rights Office

The live webinar will take place on March 12, 2019 at 1:00 pm EST. Register for the free event at germination.ca/webinar.