Learn more about the speakers and presentations hosted during the 2021 Virtual CAAR Conference.


You can still register for the 2021 Virtual CAAR Conference until March 5 and access our event hosted on SwapCard, giving you the opportunity to watch all 23 speaker sessions and earn up to 9.5 CCA credits.



“David Parker

Navigating the Future Tuesday, February 9  |  10:45 – 11:30 am CST

In times of constant change, ag retailers and their organizations will never be absolutely certain about the correct path. The only certainty is that you must establish and execute a clear vision of future success. Change will continue to impact the agriculture industry. How will you respond? David’s 45-minute virtual presentation outlines the abilities, capabilities, and focus required to navigate our exciting future.

David is executive vice president of FLM Harvest, spending his 38‐year career helping individuals and organizations improve their performance. Before joining FLM Harvest, he was an original management team member of ABG/Adayana, specializing in strategic planning, sales and marketing, financial management, value‐based solutions and branding initiatives, his focus is on the people side of the business. David is a nationally known speaker and facilitator, having delivered over 3,000 presentations, workshops and planning sessions for small, large and Fortune 500 companies. His focus is on the entire agri-business value chain with a special emphasis on ag retail.

David and his wife, Ann, live in Las Vegas, Nevada, where he is able to spend some free time on the golf courses. He is a football and racing fan and has a passion for travel, wine, politics and volunteerism including chairing the Purdue Alumni Association and being on the national Alpha Gamma Rho board. He is still active in the family Hampshire sheep business in Indiana.


Concurrent Session - Track 1
Incident and Safety Awareness for Ag Retailers

Tuesday, February 9  |  12:30 – 12:50 pm CST

Discover the types of retail incidents that are continuing to happen, and what the impact is on the ag industry. One accident is one too many.

Rob Gobeil


Bruce Kirk

Concurrent Session - Track 1
Building a Safety Culture Within Your Organization

Tuesday, February 9  |  1:00 – 1:20 pm CST

Does your company have weekly safety meetings? Working Alone - How are you mitigating the risks?

Review the steps for building a safety culture ensuring safety is a team effort from all levels within the company, learn how to define responsibilities, take accountability, understand the process and find ways to make continuous improvements.


Concurrent Session - Track 1
Nutrien: Evolving Our Culture of Care, Discovering What is Possible and Safely Growing Our World From the Ground Up

Tuesday, February 9  |  1:30 – 1:50 pm CST

Everyone home safe every day is more than just a slogan. The Nutrien SHE (safety, health and environment) Strategy: Growing a culture of care is the foundation of safe, healthy, environmentally responsible and sustainable operations. Demonstrating the right behaviors and actions requires deliberate measures to Lead, Challenge, Collaborate and Trust.

The Nutrien SHE Strategy is a baseline, empowering everyone who works for or with Nutrien to develop solutions based on people, risk, operation, geography and other diverse business differences.




Concurrent Session - Track 2
Canadian Cereals Market Access - Maximum Residue Limit (MRL) Assessment

Tuesday, February 9  |  12:30 – 12:50 pm CST

Understand the role of the cereals MRL Assessment Committee and how they're ensuring that new to market crop protection products are available for Canadian farmers to use and that there is approval in key export markets to enable trade.

Join Victoria during this concurrent session as she provides an overview of the process and considerations of the committee as well as the impacts of global MRL changes and consumer preferences in market access.


Concurrent Session - Track 2
Managing the New Fertilizer Regulatory Requirements and How it Impacts the Ag Industry

Tuesday, February 9  |  1:00 – 1:20 pm CST



Tom Hutcheson

Concurrent Session - Track 2
Maintaining a Safe Operation During COVID-19

Tuesday, February 9  |  1:30 – 1:50 pm CST

Learn how COVID-19 impacted Koch Industries and how they learned fast and reacted faster to the pandemic so their business could continue to move forward and stay successful.



Carbon Tax Update and the Effect on the Canadian Ag Industry
Tuesday, February 9 |  2:30 – 3:00 pm CST

With carbon tax being relatively new to Canada, Jeff will speak on the federal carbon tax program on what it is intended to accomplish, how it functions, and some of the challenges that are being faced for Canadian Ag Retailers.
Jeff Harrison, CPA, CMA, is an indirect tax partner with Meyers Norris Penny LLP having over 30 years of experience in Canadian sales tax legislation. He works with clients of all sizes in most industries including the agricultural, energy, mining, resources and construction sectors across Canada.


“Sam Taylor

The State of Global Ag
Wednesday, February 10 |  10:15 – 10:45 am CST

The past 12 months have been a rollercoaster ride for agriculture production and trade. With trade disruptions occurring as a result of logistics issues, embargoes and tariffs.

As a result of the COVID-19 pandemic, many countries are re-evaluating food security from a perspective of internal production reliability and like-minded international suppliers. COVID-19 has also impacted agriculture production sectors dramatically while leaving others unscathed. Will the impacted sectors recover in 2021?

Join Sam Taylor from Rabobank Food & Agribusiness as he discusses global agriculture in 2021 and the need for everyone to adapt to remain relevant.

Sam Taylor leads the research in the North American farm inputs space as part of a global sector team and broader 80+ team of industry analysts. He joined Rabobank in 2019, prior to which he worked as an equity analyst covering US agricultural names across the farm inputs, G&O and protein industries for ~4 years. Before moving to the US, Sam worked in project finance developing renewable energy initiatives across East and West Europe which leveraged their exposure to agricultural systems for synergistic benefit.

He brings a wealth of experience and qualifications in finance and statistical analysis as well as a passion and knowledge for agriculture. Having grown up within a farming family with business interests across Europe as well as the Midwest of America, Sam remains invested in agriculture personally. Sam brings a host of professional qualifications along with an undergraduate from The University of Manchester, post-graduate from The European Business School, London as well as attending RMAS.


The Impact from Global Trends on the Canadian Ag Retailer
Wednesday, February 10  |  11:00 – 11:30 am CST

Join Marty Seymour and Sarah Dobson from Farm Credit Canada as they present how current global trends and consumer behaviours are impacting Canadian Ag Retailers, Agriculture, and Food sectors through the economic recovery.
Marty Seymour is the Director of Industry Relations, with over a decade in sales and marketing and five years spent as CEO of Canadian Western Agribition. Marty engages with national associations, government officials and industry influencers to explore partnerships that add real value to Canadian agriculture.

Sarah Dobson is a Senior Relationship Manager for Alliances, managing FCC Input Financing business and works with agricultural retailers across Canada. She grew up on a grain farm in southeast Saskatchewan and gained her agriculture degree from the University of Saskatchewan.

“Marty Seymour



Curtis de Gooijer

Concurrent Session - Track 1
The Role of the Agronomist when Advising on Purchasing New Seeding Equipment

Wednesday, February 10  |  12:30 – 1:00 pm CST

Agronomists can, and have played, a big role in the performance of producers crops. In setting up that crop, the proper seeding equipment is needed that is specifically configured for every growers operation. It is becoming more and more common that the agronomist is asked about the ideal configuration when the producer goes to purchase a different drill and if they aren’t being asked, perhaps they should be.

This session will go over the role of the agronomist when purchasing different seeding equipment, with some examples of why it’s important.


Concurrent Session - Track 1
The Future of Ag Tech?

Wednesday, February 10  |  1:15 – 1:45 pm CST

The current wave of excitement in the Ag Tech sector is part of a longer journey of technology adoption in agriculture and food. Many new technology offerings are being placed in front of the industry to consider that will have both short term and long term implications.

The sector will undoubtedly change – both from factors within the sector and factors from outside of the sector. Join Graham as he uncovers some of the themes in the current myriad of offerings.

“Graham Dyer


“Sam Zurawski

Concurrent Session - Track 2
The Value of Benchmarking Your Business

Wednesday, February 10  |  12:30 – 1:00 pm CST

What does it mean to benchmark your agribusiness finances and management compared to other businesses like yours? Benchmarking is already used extensively in production analysis (yield and cost per productive unit) and marketing (units of production sold).

Benchmarking financial and managerial performance is less common; however, businesses who participate in financial benchmarking are quickly able to see how their performance compares to others, especially to those identified as best in class. When you know where you stand, you can take steps to get where you want to go.

Join Sam Zurawski of Backswath Management to learn more about the value of benchmarking your business.


Concurrent Session - Track 2
The Value of Technology to the Ag Retailer

Wednesday, February 10  |  1:15 – 1:45 pm CST

COVID-19 and recent trends in ecommerce have only highlighted the changes that are facing the industry. The landscape is changing quickly and how we conduct business with farms and industry partners will not be the same going forward.

This session will provide a synopsis on the areas of investment for an ag retailer in Ag Tech and touch on areas of precision ag, e-commerce and market intelligence. It will also provide insight into what the expectations of the technology are, what is not and how it's intended to support the ag retailer and its customers.

“Todd Ormann


“Scott Downey

The Evolving Customer Journey
Thursday, February 11  |  10:15 – 11:00 am CST

Canadian farmers are more educated today than at any point in history. As a result of this, retail salespeople are moving from product and solution selling to predictive sales approaches.

In this session, Scott will discuss how the sales process has evolved and what that means for retailers and how understanding the customer’s journey can help identify ways to deepen relationships with customers.

Scott Downey is a Professor of Sales and Marketing in the Department of Agricultural Economics and Director of the Center for Food and Agricultural Business at Purdue University. He is the author of the book, ProSelling: A Professional Approach to Selling in Agriculture and Other Industries, and has received national teaching awards for his work in one of the largest sales courses in North America.

Scott is a frequent speaker and consultant to Fortune 500 companies and industry organizations on the farmer buying behavior and is best known for his work on agribusiness sales process improvement and sales management topics and has addressed professional audiences in more than a dozen countries around the world.


Navigating the Decision-Making Dynamics of Multi-Generational Farms
Thursday, February 11  |  11:15 am – 12:00 pm CST

The past decade has seen a significant shift in decision-making on Canadian farming operations as the transition occurs from one generation to the next. This change presents suppliers with many challenges, but also opportunities as they look at new ways to appeal to the up-and-coming generation while continuing to satisfy the needs of the current generation of decision-makers.

In 2016 Justin partnered with Scott Downey (Purdue University) to conduct the Multi-Generational Farm Study to identify the differences that exist between generations with respect to decision-making responsibilities, motivations and decision-making criteria, preferred sources of information, attitudes towards technology and perspectives on the retailer relationship.

Justin will highlight some of the key findings from this study as they relate to the Customer Journey and discuss the implications to Canadian Ag Retailers.

Justin Funk is the managing partner of Agri Studies, a firm based out of Guelph, Ontario focused on market research, strategic planning, and professional development in the North American agribusiness industry. Justin brings over 18 years of experience working with clients in all sectors of the industry through sales and marketing education programs. Justin has spent his career working to help increase the knowledge, skill, and confidence of industry salespeople as they look to fulfill their mission of helping farmer customers. A major focus of his work has involved conducting marketing research to better understand farmer attitudes and perceptions with respect to purchase decision-making.

In addition to his experience working in the industry, Justin has taught Marketing Strategy in the MBA in Agriculture Program at the University of Guelph and currently holds a faculty position teaching executive development programs at the Center for Food and Agricultural Business at Purdue University in Indiana.

“Justin Funk


“Denise Faguy width=

Concurrent Session - Track 1
Cutting Through the Digital Clutter

Thursday, February 11  |  12:30 – 1:00 pm CST

What’s hype and what’s real when it comes to digital? What digital trends will stick and what trends will trail off? Which digital solutions provide opportunities for agri-retailers?

Join Denise from as she presents on how to cut through the digital clutter.


Concurrent Session - Track 1
Building Relationships with Your Customers

Thursday, February 11  |  1:15 – 1:45 pm CST

Customers today have higher expectations than ever before. They have the tools and take the time to seek out the organizations that will not only meet, but also exceed, these high expectations. But what if we are not clear on their expectations?

In this session, Rob will demonstrate the ABC’s of Customer Service: Attitude, Build Relationships and Communicate Effectively.

“Rob McIntyre


“Rob McIntyre

Concurrent Session - Track 2
Engaging our Employees

Thursday, February 11  |  12:30 – 1:00 pm CST

Trust, respect and credibility are tightly interwoven. Being trustworthy builds credibility and respect. But how do you build trust? It takes a genuine desire and intentional effort supported by principles and tools to gain the trust of employees and become known as a credible, respected leader.

In this session, Rob will demonstrate the tools you can use to take control of our attitude, build relationships, enhance our communications skills which will ultimately result in enhanced leadership skills.


Concurrent Session - Track 2
Employer Work Standards & New Employee Attractions

Thursday, February 11  |  1:15 – 1:45 pm CST

As the pandemic continues on, recruitment and employee retention still need to be a focus. Agriculture, an essential industry, can’t succeed without the people that make it run!

This session will highlight a few things that have and have not changed in light of the evolving workplace due to COVID-19. will share insight and recent research direct from employers and job seekers from the industry.

“Kathryn Doan


“Cami Ryan

Disentangling the Disinformation LandscapeThursday, February 11  |  2:30 – 3:15 pm CST

Disinformation is not new to agriculture. The nature of how it is created, shared, and disseminated on social media platforms is new. This brave new world of mass information has created opportunities and challenges for businesses and societies alike.

For product brands, ideas, or campaigns to gain traction on social media platforms, they need to capture attention. This is often accomplished by creating and disseminating compelling information - even disinformation. The problem is that the drivers of this “attention economy” are often not visible.

Join Cami as she provides insights into the ‘disinformation landscape’ and what this means for the agriculture industry and for societies. Raising awareness about how the landscape is structured and incentivized may provide a way forward as we continue to face challenges in the industry.

For over 25 years, Cami has worked in agriculture and ag sciences, most of that time as a public sector researcher. In her position with Regulatory Scientific Affairs (RSA) at Bayer CropScience she is responsible for strengthening relationships and engaging with social, behavioral, and political scientists. Cami leverages an expanding scientific network in North America and around the world to more closely examine and understand policy, regulations, consumer behavior, and public acceptance of agricultural innovations.

Cami is also a Professional Affiliate with the Department of Agricultural and Resource Economics at the University of Saskatchewan in Canada and a member of the Scientific Industry Advisory Committee (SIAC) for Genome Canada. You can find Cami on Twitter @CamiDRyan or via her website: