CAAR Communicator

Carbon Tax Update: Impact on the Canadian Ag Industry

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Understanding the Carbon Tax

Carbon taxes have a large impact on the profitability and operations of businesses. Jeff Harrison, CPA, CMA, Indirect Tax Partner at MNP LLP recently gave an update on what the carbon tax is and how it might impact the agriculture industry in the future.

Get to Know the CAAR Board: Blaine Cochrane

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CAAR Communicator chatted with Blaine Cochrane, Sales Manager with Shur-Gro Farm Services in Brandon, Manitoba to learn about the person and career, his leadership within the ag retail sector, and why he decided to become a part of the CAAR Board team. Oh, and something about mountains.

It is Time to Stop the Fear Mongering

Growing with marketing campaigns of agriculture food products in Canada and internationally is the increased utilization of fear as a marketing weapon. Statements of non-GMO, grass fed only, organic and antibiotic-free create doubt and fear in the minds of the consumer. Are the products I purchase and consume less nutritious or harmful to our families?

Agriculture in 2021: Trends and Insights

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The pandemic has caused changes in the farmer psyche and the dynamic over the last 6 months.

Agriculture in 2021 has become more unpredictable than ever. With newer innovations, government regulations and increased adoption of sustainable farming practices making it more important than ever to stay up to date and plan for the future.

Let Us Introduce Ourselves

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Farms.com has been selected by CAAR as its strategic partner to provide communications and creative services to the organization.

Let us take a few minutes to introduce ourselves so that you can be confident of our abilities to assist CAAR with the production of the CAAR Communicator and its other marketing channels.

Engaging Our Employees

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Rob McIntyre with Dale Carnegie Training demonstrated the tools that can be used to take control of personal attitudes, build relationships, and enhance communication skills which will ultimately enhance leadership skills during the 2021 Virtual CAAR Conference.

The Impact from Global Trends on the Canadian Ag Retailer

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Marty Seymour, Director of Industry Relations with Farm Credit Canada (FCC) reviewed current trends and consumer behaviours impacting Canadian ag retailers, agriculture and food sectors in light of the pandemic at the recent 2021 Virtual CAAR Conference.

Sarah Dobson, Senior Relationship Manager with FCC also focused on introducing its new online application process and the new digital tools to finance a business.

Building Customer Relationships: Understanding Needs and Conflict

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Maintaining strong customer relationships is a driving factor for both customer satisfaction as well as company growth.

Rob McIntyre, President, Managing Partner and Master Trainer at Dale Carnegie Training explains that both parties need to be fully committed, with the company having total accountability of its attitudes and actions.

Evolution of CAAR. Your Participation is Required.

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The past 3 months have been exceptionally busy months for the CAAR organization. We continue to evolve, and Members will begin to experience the changes in 2021.

Many issues of 2020 carried over into 2021, including the impact of the COVID-19 pandemic and the ag industry has met the challenge with reliance and must remain diligent through 2021.