FEBRUARY 2024 15 existing counterparts and would not require pre-market assessments. However, products with novel traits could affect the environment and human or animal health. Each would need to be evaluated by the CFIA and Health Canada before they could be sold. “It’s important that we finish the third leg of the stool, so to speak, so that this technology has full access in Canada,” Affleck said. New Seed Campaign Empowers Farmers The Canadian Seed Growers’ Association (CSGA) has officially launched its #ChooseCertifiedSeed campaign. The campaign highlights the importance of certified seed, why certified seed makes a difference, and makes its case to compel farmers, food processors, and consumers to choose certified seed for quality results. The campaign is grounded by a website that serves as a treasure trove of information divided into sections that delve into the nuances of certified seed: its value; quality; identity assurance; traceability, and; trustworthiness. Featuring heartfelt and compelling videos from Canadian seed growers and stakeholders that include their perspectives, genuine experiences, and passion, it forms the essence of the campaign, amplifying the message to farmers to choose certified seed. As the global agricultural landscape becomes increasingly competitive and demanding, it’s crucial to highlight the many benefits of certified seed and the strength of the Canadian seed certification process. “The #ChooseCertifiedSeed campaign empowers farmers to make informed decisions on the seed they choose to plant, demonstrates to food processors and manufacturers that using quality ingredients produced from certified seed is the foundation for quality food, and that when you #ChooseCertifiedSeed, it’s the highest quality, identity-assured, third-party verified seed to set you up for success,” noted the CSGA on its website. To learn more about the campaign and how to participate, visit www.choosecertifiedseed.ca. Seeds of canola within a pod—will this be the next great seed for Canadian farmers? E46AV22/iStock/Getty Images Plus photo
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