FEBRUARY 2024 27 for farmers. These tools enhance crop management by analyzing big agronomic data, providing AI-supported insights to optimize production practices. This helps farmers understand patterns affecting the performance of crop varieties and production on their specific farms, and tracks climate trends to help farmers become more resilient to the changing climate. #2: Using Digital Twins to Optimize Field Trials An interesting 2024 trend is the increased integration of digital twins into field tests and field test planning. A digital twin is a digital model or a virtual representation of an actual physical product, system, or process. These allow researchers and designers to experiment as though they were handling its physical counterpart, reducing the need for expensive and time-consuming field trials. Generating real-world data is a costly and time-consuming process, averaging more than 150 studies and over 11 years to register a new active ingredient1. From 2010-14, developing a new crop protection product cost around $286 million, of which, $47 million (approximately 16 percent) was budgeted for field trials. Synthetic data can enhance the performance of digital twins. Based on real-world data, synthetic data can supplement data gaps, significantly reducing the time, cost, and effort in bringing new agricultural products to market. These tools provide a competitive edge for agricultural input suppliers seeking regulatory approval, or seed companies that rely heavily on experimentation to improve their seed genetics. #3 Technical Innovation in Regenerative Agriculture More significant technical innovation and research into regenerative agriculture will continue over the coming year. Essentially mimicking natural processes and biodiversity on agricultural land, the ultimate aim of regenerative agriculture is to improve soil health to boost yield. To address the challenges of climate change and feed a global population of over eight billion, regenerative agriculture is vital. Digital tools use accurate, up-to-date data to create tailored regenerative agriculture solutions. These consider soil conditions, weather conditions, microclimates, and current crop growth or land use, as well as individual budgets and local regulations. Platforms offering site-specific data will likely reign supreme in 2024. A view of sustainability that extends beyond simple carbon metrics and one-size-fitsall solutions is necessary and will enable the establishment of realistic, actionable objectives for growers, promoting sustainability and formulating strategies tailored to local environments. #4 Managing Data with Advanced Cloud Solutions Innovation in agriculture is often data-dependent and the cloud gives researchers the ability to collate, manage, and extrapolate information from data in a way that was previously unimaginable. Anticipated exponential growth in farm data emphasizes the transformative impact—IDC (International Data Corporation) has estimated that by 2036 the amount of data collected on the farm will increase by more than 800 percent2. Cloud tools enabling real-time access to field trial data reduce trial duration and cost, and the volume and scope of trials can be increased. Cloud applications span every aspect of agriculture, optimizing crop management, soil insights, multi-season crop monitoring and analysis, and leveraging local knowledge for decision-making. Cloud-based solutions foster collaboration between researchers, agronomists, and farmers, providing R&D companies with an efficient, cost-effective, and scalable solution. #5 Innovation Across the Agricultural Spectrum Agriculture’s innovative history is turning towards sustainability and environmental protection, marking a transformative era. The new year will see progress in climate-resilient crop development. At the farm level, digital technologies empower farmers to process and use the data they collect. AgTech solutions can help farmers and agronomists measure and demonstrate the return on investment of agricultural technologies. Amidst global challenges, stakeholders using AI and machine learning will drive unprecedented innovation in food production. A Pivotal Year for AgTech In 2024, the rise of Gen AI, the impact of digital twins on field trials, and the evolution of cloud-based technologies will revolutionize the AgTech landscape. Various entities, including my own company, Agmatix, are using these cutting-edge technologies, crafting advanced software solutions to reshape the field of agronomy. Agmatix is a cutting-edge company delivering digital solutions for Ag professionals, harnessing agronomy data science for agri value-chain optimization. www.agmatix.com.
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