FEBRUARY 2024 3 CONTENTS DEPARTMENTS FEBRUARY 2024 | V.45 | N.01 4 Executive Director’s Message 5 Increasing your company’s reputation 11 Show your mature workforce the love they deserve 12 The world of seed technology: things to know for 2024 16 The current state of agricultural testing 19 The world is not enough 26 5 agricultural technology trends to watch in 2024 28 News: CN expands its central US reach 30 By the numbers INDEX OF ADVERTISERS Agvise Laboratories www.agvise.com......................................................................................21 CAAR www.caar.org/training........................................................................25 Hi Tech Installations Ltd. www.hitechinstallations.info.............................................................31 Marcus Construction www.marcusconstruction.com.......................................................17 Meridian Manufacturing Inc. www.meridianmfg.com................................................................. 2, 32 5-10 Coulda been a contender? Try branding Looking to separate yourself from the competition? Learn how brand marketing can help turn your individuality into a brand people recognize. 12-15 2024 forecast on seed breeding and crop genetics A report from the Seed World Group looks at the Canadian world of seed technology and how it could drive our crop economics. pundapanda/ iStock/Getty Images Plus photo gemenacom/iStock/Getty Images Plus photo jimfeng/E+ photo 19-25 The Canadian GHG emissions update After agreeing to the 2015 Paris Agreement arrived at by the United Nations and some 196 countries to reduce global GHG emissions by 2030, how is Canada doing, and will it make the goal?
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