CAAR | October 2024

Ag Retail Solutions with Farmers Edge With over 200 innovative tools, predictive crop models, and two laboratories (one located in Winnipeg, Man., and the other in Grimes, Iowa), Farmers Edge is focused on what they do best - end-to-end digital agronomic solutions. That’s why Farmers Edge has launched FarmCommand Pro which is tailored to ag retailers and agronomists across North America. FarmCommand Pro is an easy to use, agronomic dashboard which includes intuitive precision agronomy features for zone mapping and soil sample tracking and the ability to make recommendations. This helps to create better and more accurate recommendations. This ready to deploy platform allows retailers who are working with growers and agronomists to input their data quickly, removing costly downtime usually associated with a software change. “We’ve had the farmer version available for almost 20 years and we’re really proud to now offer FarmCommand Pro to retailers and agronomists who want to provide a superior customer experience – so they can focus on what they do best.” - Kris Kinnaird, Farmers Edge Director of Strategic Partnerships who is also a crop farmer in southwest Manitoba. Farmers Edge has been partnering with Canadian retailers like Richardson Pioneer, Parrish & Heimbecker and independent agronomists like Fortified Agronomy for years, and has brought this past experience in working closely with retailers to the FarmCommand Pro platform. Kinnaird mentions, “We’re focused on helping retailers and agronomists implement our Digital Plus solution to enhance product, data, and go-tomarket strategies. We’ve developed a storefront solution for ag retailers to complement their physical stores and our agronomy software and soil labs in Grimes, IA and Winnipeg, MB, offer competitive pricing, fast turnaround and advanced data collection from a single provider.”

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