ESSENTIAL NEWS FOR AGRI-RETAILERS
The CAAR Communicator

April Issue – See All

Let Us Introduce Ourselves

Farms.com has been selected by CAAR as its strategic partner to provide communications and creative services to the organization.

Let us take a few minutes to introduce ourselves so that you can be confident of our abilities to assist CAAR with the production of the CAAR Communicator and its other marketing channels.

The Impact from Global Trends on the Canadian Ag Retailer

Marty Seymour, Director of Industry Relations with Farm Credit Canada (FCC) reviewed current trends and consumer behaviours impacting Canadian ag retailers, agriculture and food sectors in light of the pandemic at the recent 2021 Virtual CAAR Conference.

Sarah Dobson, Senior Relationship Manager with FCC also focused on introducing its new online application process and the new digital tools to finance a business.

Agriculture in 2021: Trends and Insights

The pandemic has caused changes in the farmer psyche and the dynamic over the last 6 months.

Agriculture in 2021 has become more unpredictable than ever. With newer innovations, government regulations and increased adoption of sustainable farming practices making it more important than ever to stay up to date and plan for the future.

Engaging Our Employees

Rob McIntyre with Dale Carnegie Training demonstrated the tools that can be used to take control of personal attitudes, build relationships, and enhance communication skills which will ultimately enhance leadership skills during the 2021 Virtual CAAR Conference.

Building Customer Relationships: Understanding Needs and Conflict

Maintaining strong customer relationships is a driving factor for both customer satisfaction as well as company growth.

Rob McIntyre, President, Managing Partner and Master Trainer at Dale Carnegie Training explains that both parties need to be fully committed, with the company having total accountability of its attitudes and actions.

Get to Know the CAAR Board: Stu Rasmussen & Stewart Whillans

The CAAR Communicator recently sat down with Stu Rasmussen with Blair’s Family of Companies and Stewart Whillans with J.R. Simplot to learn about their careers in the agriculture industry as well as their journey and leadership in ag retailer and their roles on the CAAR Board.

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Farms.com has been selected by CAAR as its strategic partner to provide communications and creative services to the organization.

Let us take a few minutes to introduce ourselves so that you can be confident of our abilities to assist CAAR with the production of the CAAR Communicator and its other marketing channels.



Farms.com is a leading supplier of innovative information products and services for the global agriculture and food industries.

We serve the agriculture industry in the United States and Canada and have several office locations across North America. Farms.com is based in Canada with a head office in Guelph, ON. Our Farms.com Media & Publishing team showcases a network of websites that welcome thousands of commercial farmers and agribusiness professionals from across North America each day and is a trusted source of information to browse the latest agriculture news.

In addition to news and market information, the Farms.com website features classifieds, used-farm equipment, and real estate listings for its customer base. In addition to the website Farms.com, the Farms.com network of sites includes Ag Connections network of websites, Agriville.com, AgSearch.com, and USFarmer.com. It also includes our commodity marketing subscription service Farms.com Risk Management.

On the publishing side, the Farms.com print offerings which you may be familiar with include Better Farming (Ontario & Prairies), Better Pork, Germination, Seed World, Small Farm Canada, SpudSmart, as well as the Ag Buyer’s Guide in Ontario and the Alberta Seed Guide.



During 2020, the Farms.com group of companies served over 28 million website page views in our network of sites to over 6 million users. We also sent over 24 million email communications through various newsletters. Finally, we published over 60 different issues of publications, that provided over 200 million pages of content.

In addition to Media and Publishing, the Farms.com Group of Companies also provides the following solutions for the global agriculture and food sector:

  • Human Resource Solutions: this encompass AgCareers.com, CareersInFood.com, and De Lacy Executive Recruiting
  • Software and Services: this include swine software leader PigCHAMP, as well as Farms.com Professional Services
  • Farming and Production: this includes a 2,000-acre cash crop farm that also produces renewable energy through a variety of wind and solar installations. 

When we submitted our proposal to CAAR, we underlined that we thought of it as a partnership, as we truly feel that to succeed, both parties will need to look at this as a long-term partnership - as an opportunity to leverage the strengths of each organization, while also respecting the needs of each group.

Many of you are likely already familiar with our Director of Business Development and Digital Media Andrew Bawden, whom you can reach at any time to place advertisements in this publication, as well as online and in the eNewsletter to help you reach members of the association.

We are excited by the potential that this relationship can deliver to both partners, and we look forward to working with CAAR as well as its board of directors, committees and members to help advance the industry.



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