The 2021 Virtual CAAR Conference focuses on the business of ag retail and connecting the agriculture industry. With attendee passes starting at $125, register today for the virtual event hosted from February 9-11, 2021 that features educational speaker sessions and value opportunities to network with ag retailers. Click here to register!

EDUCATE

Ag retailers need to stay on top of the latest industry updates and technologies that help them serve their customers. The 2021 Virtual CAAR Conference features over 20 live and on-demand presentations hosted by industry speakers that include a variety of sessions:

• Understanding your customer’s journey
• Effective communications with your staff, customers and the public
• Impact of current global trends on the ag industry
• Regulation and industry updates
• Investing in technology
• Workplace safety and best practices

ENGAGE

We understand networking is an important component of the CAAR Conference. This year, CAAR is working with SwapCard to facilitate the 2021 Virtual CAAR Conference, enabling attendees and exhibitors to engage through a virtual platform.

ATTENDEES

The 2021 Virtual CAAR Conference is an interactive, online experience, providing ag retailers an opportunity to engage in educational sessions and group discussions, interact with exhibitors through 1:1 meetings and video calls. Introduce yourself to new connections through a matchmaking algorithm that identifies the best matches and suggests who to meet, all from the comfort of your office or home.

EXHIBITORS

The 2021 Virtual CAAR Conference is a great platform to host your virtual booth and engage with a wider audience to showcase products, services and help drive your business forward.

EVOLVE

The business of agriculture is evolving. Successful ag retailers are continuously evaluating how to best deliver products, services and solutions to their customers in order to maintain a competitive edge. Meanwhile, organizations that fail to monitor, identify lessons learned and adjust their competitive offerings will be left behind.

The 2021 Virtual CAAR Conference provides ag retailers the resources to learn about the latest in industry best practices and technologies, the impact of global trends and regulation updates so
you can provide the best value to your customers and “out retail” the competition.

CAAR CONFERENCE REGISTRATION FEES

We’ve simplified the registration fees for the 2021 Virtual CAAR Conference by only offering attendee passes and virtual booths. For more information about registration details, go to caar.org/caar-conference.

Plus applicable taxes. Virtual booths include four attendee passes and each attendee will be linked to your booth under your staff contacts.

2021 CAAR CONFERENCE SPONSORSHIP OPPORTUNITIES

Sponsorship of the 2021 Virtual CAAR Conference is designed for you to connect with the agriculture industry to promote your company’s products and services and bring maximum exposure to your brand.

Sponsorship through the CAAR Conference includes print and digital advertising, complimentary virtual conference passes, and logo recognition in our various communications channels – extending your investment both before and after the event. The earlier you confirm your sponsorship, the higher the benefits and ROI your company receives.

SPEAKER SPOTLIGHT

The full conference agenda will be available on caar.org/caar-conference.

Navigating the Future

David Parker, FLM Harvest

In times of constant change, individuals and organizations will never be absolutely certain about the correct path. The only certainty is that you must establish and execute a clear vision of future success. Change will continue to impact our industry – how will you respond? Parker’s presentation outlines the abilities, capabilities and focus required to navigate our exciting future.

The Decision-Making Dynamics of Multi-Generational Farms

Justin Funk, AgriStudies

The past decade has seen a significant shift in decision-making on Canadian farming operations as transition occurs from one generation to the next. This change presents suppliers with many challenges, but also opportunities as they look at new ways to appeal to the up-and-coming generation while continuing to satisfy the needs of the current generation of decision makers.

In 2016, Funk partnered with Scott Downey (Purdue University) to conduct the Multi-Generational Farm Study to identify the differences that exist between generations with respect to:

• Decision-making responsibilities
• Motivations and decision-making criteria
• Preferred sources of information
• Attitudes towards technology
• Perspectives on the retailer relationship

Funk will highlight some of the key findings from this study as they relate to the customer journey and discuss the implications to Canadian ag retailers.

The Evolving Customer Journey

Scott Downey, Purdue University

Canadian farmers are more educated today than at any point in history. As a result of this, retail salespeople are moving from product and solution selling to predictive sales approaches.

In this session, Downey will discuss how the sales process has evolved and what that means for retailers and how understanding the customer’s journey can help identify ways to deepen relationships with customers.

Disengaging the Disinformation Landscape

Cami Ryan, Bayer CropScience

Disinformation is not new to agriculture. The nature of how it is created, shared and disseminated on social media platforms is new. This brave new world of mass information has created opportunities and challenges for businesses and societies alike. For product brands, ideas or campaigns to gain traction on social media platforms, they need to capture attention. This is often accomplished by creating and disseminating compelling information – even disinformation. The problem is that the drivers of this “attention economy” are often not visible.

In this presentation, Ryan will provide insights into the “disinformation landscape” and what this means for the agriculture industry and for societies. Raising awareness about how the landscape is structured and incentivized may provide a way forward as we continue to face challenges in the industry.