Unlocking the Potential of CAAR
This issue is in many ways centred on the upcoming CAAR Conference, and its theme “Unlock Your Potential”. But what about unlocking the potential of more than just the conference, by unlocking the potential of the association as a whole?
Whether you realize it or not, the last two years have been a time of tremendous change for CAAR. While the association has always been dedicated to maximizing the success of your agri-retail business, this time has been a renaissance of sorts for the shape, direction, and ability of the organization. Under the leadership of Delaney Ross Burtnack, CAAR’s president and CEO, and with guidance from an active and engaged board of directors, the association is on track to be a recognizable, and dare I say invaluable, partner in your business.
How will we do that, you ask? The same way you bring value to your customers – by providing on-point, timely, efficient service in the three main areas our members have told us they need help: staffing, training, and advocacy. All this while continuing to remain focused on one singular goal: member service.
Member service from CAAR means responsive, active engagement when you need it. If and when you have issues that impact your business, and you need an advocate, we are in your corner.
All you have to do is pick up the phone or send an email. But more than that, we are connected to the issues affecting the agri-retail industry, and are able to efficiently separate and filter the “need to know” from the white noise, to save you time and money. Our revamped communications platforms are valuable tools you can leverage to help your business succeed. You need look no further than the pages of this magazine – the first in a new regime of interconnected and insightful communications tools – to see the quality and relevant content CAAR can be trusted to provide. With the help of our new publishing partner, Suckerpunch Creative, and under the guidance of our communications committee, CAAR has numerous changes and new additions to our communications suite coming to help you make the most of your association.
Hope you enjoy this issue! Happy reading!
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- The Constancy of Change In April of 1997 a young writer, fresh out of college, started on the first phase of his career at a publisher working on ag magazines. That writer was me, and the first magazine I was assigned to work on was The Com...
- Innovation, Evolution and Change If there was one thing that stood out during the creation of this magazine, it was that significant changes are currently underway across agriculture and ag retail. Both feature stories in this issue have themes of i...
- Invaluable Conversations Every year, I come away from the CAAR Conference with my head spinning. It takes a bit of time to process all of the information, all of the implications and simply take a breath after the fast pace of the event. ...
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