CAAR is pleased to announce Cami Ryan, one of the keynote speakers scheduled to present at the 2021 Virtual CAAR Conference, who will provide insights into the ‘disinformation landscape’ and what this means for the agriculture industry and for societies.

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Disinformation is not new to agriculture. The nature of how it is created, shared, and disseminated on social media platforms is new. This brave new world of mass information has created opportunities and challenges for businesses and societies alike.

For product brands, ideas, or campaigns to gain traction on social media platforms, they need to capture attention. This is often accomplished by creating and disseminating compelling information - even disinformation. The problem is that the drivers of this “attention economy” are often not visible.

Join Cami in this 45-minute virtual session as she provides insights into the ‘disinformation landscape’ and what this means for the agriculture industry and for societies. Raising awareness about how the landscape is structured and incentivized may provide a way forward as we continue to face challenges in the industry.

Click here to learn more about the 2021 Virtual CAAR Conference Speaker Lineup.

About Cami Ryan

For over 25 years, Cami has worked in agriculture and ag sciences, most of that time as a public sector researcher. In her position with Regulatory Scientific Affairs (RSA) at Bayer CropScience she is responsible for strengthening relationships and engaging with social, behavioral, and political scientists. Cami leverages an expanding scientific network in North America and around the world to more closely examine and understand policy, regulations, consumer behavior, and public acceptance of agricultural innovations.

Cami is also a Professional Affiliate with the Department of Agricultural and Resource Economics at the University of Saskatchewan in Canada and a member of the Scientific Industry Advisory Committee (SIAC) for Genome Canada. You can find Cami on Twitter @CamiDRyan or via her website: www.camiryan.com

2021 Virtual CAAR Conference

Featuring educational keynote and concurrent sessions, the 2021 Virtual CAAR Conference offers valuable opportunities to engage with retailers, exhibitors, and industry reps from the industry, and resources for ag retailers to evolve and provide the best service for their customers.

We will be announcing speakers and agenda details over the next few weeks for our virtual event, stay up-to-date by visiting the CAAR Conference page, reading the CAAR Communicator Magazine and the CAAR Network bi-weekly newsletter.

REGISTER FOR THE 2021 VIRTUAL CAAR CONFERENCE