On Sept. 12, Agriculture More Than Ever launched its coast-to-coast campaign, “Be Somebody”, aimed at encouraging those involved in agriculture to join Canada’s agvocates community and to help influence people’s relationship with agriculture.

 The campaign was inspired by the quote, “I used to wonder why somebody didn’t do something. Then I realized I am somebody.”

CAAR is a proud partner of AMTE and encourages all members to speak up and take part in this inspiring campaign.

A campaign video is available on the new Agriculture More Than Ever website, featuring the faces and voices of Canada’s many agvocates.

CAAR members should mark their calendars in anticipation of Canada’s upcoming Agriculture Day on February 16, 2017.

Click here to watch the “Be Somebody” campaign video.