CAAR Communicator

Agriculture in 2021: Trends and Insights

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The pandemic has caused changes in the farmer psyche and the dynamic over the last 6 months.

Agriculture in 2021 has become more unpredictable than ever. With newer innovations, government regulations and increased adoption of sustainable farming practices making it more important than ever to stay up to date and plan for the future.

Let Us Introduce Ourselves

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Farms.com has been selected by CAAR as its strategic partner to provide communications and creative services to the organization.

Let us take a few minutes to introduce ourselves so that you can be confident of our abilities to assist CAAR with the production of the CAAR Communicator and its other marketing channels.

Engaging Our Employees

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Rob McIntyre with Dale Carnegie Training demonstrated the tools that can be used to take control of personal attitudes, build relationships, and enhance communication skills which will ultimately enhance leadership skills during the 2021 Virtual CAAR Conference.

The Impact from Global Trends on the Canadian Ag Retailer

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Marty Seymour, Director of Industry Relations with Farm Credit Canada (FCC) reviewed current trends and consumer behaviours impacting Canadian ag retailers, agriculture and food sectors in light of the pandemic at the recent 2021 Virtual CAAR Conference.

Sarah Dobson, Senior Relationship Manager with FCC also focused on introducing its new online application process and the new digital tools to finance a business.

Building Customer Relationships: Understanding Needs and Conflict

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Maintaining strong customer relationships is a driving factor for both customer satisfaction as well as company growth.

Rob McIntyre, President, Managing Partner and Master Trainer at Dale Carnegie Training explains that both parties need to be fully committed, with the company having total accountability of its attitudes and actions.

Evolution of CAAR. Your Participation is Required.

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The past 3 months have been exceptionally busy months for the CAAR organization. We continue to evolve, and Members will begin to experience the changes in 2021.

Many issues of 2020 carried over into 2021, including the impact of the COVID-19 pandemic and the ag industry has met the challenge with reliance and must remain diligent through 2021.

The Communicator's April 2020 Issue is now available

The April 2020 issue of The Communicator magazine is arriving in print edition and online. This issue contains profile stories on each of the CAAR Choice Awards winners, who were honored for their achievements at the CAAR Conference earlier this year in Saskatoon, Sask. Read more for a preview of the industry updates, stories and successes shared in this month’s magazine. 

The Constancy of Change

In April of 1997 a young writer, fresh out of college, started on the first phase of his career at a publisher working on ag magazines. That writer was me, and the first magazine I was assigned to work on was The Communicator. Things have changed a lot since then.

Weathering the Ups and Downs

At the time of writing this article, weather continues to impact progress on a harvest that has seen its ups and downs.

2019 is a year we won’t soon forget. With the majority of the crop yet to be harvested, farmers and ag retailers continue to prevail, moving forward with the challenges they can only manage but not control.

Innovation, Evolution and Change

If there was one thing that stood out during the creation of this magazine, it was that significant changes are currently underway across agriculture and ag retail. Both feature stories in this issue have themes of innovation, evolution and change.

The channels and means by which ag retailers connect and do business with their customers in an increasingly digital world are changing and evolving, with retailers of all sizes beginning to offer online services to customers.

Building Business Intelligence

“Business Intelligence” is one of the key strategic pillars that CAAR recognized as vital for its membership. CAAR is embarking on its first major undertaking toward developing this pillar by helping to facilitate the 2019 Canadian Precision Agriculture Dealership Survey, developed in partnership between the University of Guelph and Purdue University with input from CAAR.