The CAAR Communicator

August Issue – See All

Selling Today involves understanding the Evolving Customer Journey

Dr. Scott Downey, Director of the Centre for Food and Agricultural Business at Purdue University, coordinates Purdue’s sales and marketing degree program.

Carbon Tax Update: Impact on the Canadian Ag Industry

Understanding the Carbon Tax

Carbon taxes have a large impact on the profitability and operations of businesses. Jeff Harrison, CPA, CMA, Indirect Tax Partner at MNP LLP recently gave an update on what the carbon tax is and how it might impact the agriculture industry in the future.

What will lower clethodim MRL’s mean for Canadian Ag Retailers and Farmers?

Europe’s Standing Committee on Plants, Animals and Feed (SCoPAFF) recently adopted a regulation to set clethodim maximum residue limits (MRL’s) to the limit of quantification (LOQ) for the European Union. Clethodim is the active ingredient in BASF’s Select and Centurion, Loveland’s Shadow RTM, and NuFarm’s Statue, among other brands. Industry experts are not planning to change recommendations around products carrying the chemistry at this point.

Ag Retailer Tips for Safety

Robert Gobeil, Ag Health and Safety Specialist for the Canadian Agricultural Safety Association (CASA) recently provided insights about safety from an ag retailers’ perspective

Get to know fellow CAAR Retailers

“Rosenort Agro has been a member of CAAR since pretty well the beginning of CAAR,” says Denis Benjamin, General Manager, Rosenort Agro. Rosenort Agro was started by Levi Brandt in the late 1940s as a fuel and oil company.

Value of Ag Retail Voice to Advocacy. CAAR, its members, speakers and editorial are our voice

As an independent retailer TerraLink is regularly looking for information on what is happening at both the regulatory and the industry level. Located in the Lower Mainland of BC we are distant from the mainstream ag focused provinces and in south coastal BC there are only a few key dealers who keenly compete against each other, so basically, we are on our own.

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Banner for The Value of Ag Tech to the Retail Channel

At the 2021 Canadian Association of Agri-Retailers Conference, Todd Ormann recently spoke about his business and commercial development with global Telus Agriculture partners and the value of ag tech to the retail channel.

“Telus has a significant diversification strategy,” says Mr. Ormann, “Our CEO views the future of Telus as more of a tech company, and as such, a lot of our diversification strategy focuses in on the area of technology and areas that are socially significant.”

Telus Agriculture focuses on enabling the data ecosystem for agriculture and connecting the farm to the rest of the ag value chain. The company is designed for the ag-retailer and helps build the world’s most trusted food systems by linking the food supply chain with an integrated and connected data exchange.

Telus Agriculture will exchange information between agri-business, farm & ranch, and agri-food sectors by working with the industry to enable the collection and movement of data. With over five acquisitions and investments, 1,300 team members globally, 160,000,0000 acres in the company’s data ecosystem, and 20 of the top 25 global food brands supporting the initiative, Telus Agriculture is working to create a more connected and sustainable agriculture industry.

Telus also provides customer service solutions to the ag-retailer, such as precision-ag services, scouting tools, and customer profit analysis tools. This technology enables additional services that support new revenue lines and help sell current product lines.

According to Ormann 65% of farms already have some sort of solution implemented on their farm, and Telus’s imagery solutions, sales solutions, record keeping, and weather stations make it easy for businesses to access the information that they need. Technology also enables businesses to conduct operations with customers digitally which could include online ordering, digital quotes, linking ERP systems, and blending plants and labs online.

These tools and insights bring additional value propositions to the ag-retailer. Typically, retailers have better insights into what is happening with the customer, and Telus’ range of platforms support the continued use of data to add value to your business.

“The hope is that these solutions give retailers the insights that they need to have those conversations with manufacturers,” says Mr. Ormann. “Manufacturers pay for that solution, but the retailer also gets as much or more benefit from the solution as a whole.

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