ESSENTIAL NEWS FOR AGRI-RETAILERS
The Communicator

February 2024 Issue – See All

Views, Considerations & Unknowns for 2024

With 2024 upon us, the agriculture trade show and seminar season is now in full swing.

Show your mature workforce the love they deserve

Learn how the top employers support the ever-evolving needs of their employees through their changing career phases.

CN expands its central US reach

Canadian National has agreed to purchase the agricultural Iowa Northern Railway.

The world is not enough

Wanting to do their part in reducing global GHG emissions, Canadian farmers still can’t catch a break from federal tax fees. But what’s going on around the world?

The world of seed technology: things to know for 2024

With science changing along with the seasons, we look at the world of seed technology, offering a forecast.

Increasing your company’s brand reputation

A well-thought-out brand marketing campaign will help you grow and promote your brand.

5 agricultural technology trends to watch in 2024

As more Canadian farmers are accepting of new technologies over ye olde tried and true, look at some ways more AgTech can improve the sector’s lot.

The current state of global agricultural testing

Using just-in-time technology to thwart the spread of pathogenic disease in ag.

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Show your mature workforce the love they deserve

Learn how the top employers support the ever-evolving needs of their employees through their changing career phases.

By Denise Faguy, Associate Editor

If there’s one thing all within CAAR can agree upon, is that it’s tough finding people to fill key agriculture positions.

Sometimes we spend so much time trying to fill vacant positions that we forget to acknowledge the hard work of our loyal team members who remain, especially those who may have been with you for an extended period.

A key benefit you can offer your more seasoned employees is often unrecognized. It is how you, as an employer, can cater to the changing needs of your employees as they progress through different life stages. For these employees, navigating the professional landscape in the latter half of their career can be as challenging as it is rewarding.

At the heart of this approach is the understanding that the requirements and aspirations of employees continue to evolve. Early career stages might prioritize learning and development, whereas the latter half often shifts towards stability, work-life balance, and preparing for retirement.

Progressive employers acknowledge this shift and adapt their policies accordingly.

Financial planning is a key element of this support, which is particularly vital in times of economic uncertainty and inflation. The best employers are not just offering competitive salaries but are going the extra mile to equip their staff with financial literacy skills.

This includes providing access to financial advisors, pension planning assistance, and training in basic investment and budgeting. Such initiatives not only aid employees in their immediate financial management but also better prepares them for a secure retirement.

This comprehensive approach to employee welfare signifies a deeper understanding of the long-term needs of your workforce.

It is felt that employers who are recognized for their supportive policies towards mature employees not only offer a stable work environment but also demonstrate a commitment to the holistic growth and well-being of their staff.

This trend marks a positive shift in employer-employee dynamics, where the focus is on long-term mutual growth and satisfaction.

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