ESSENTIAL NEWS FOR AGRI-RETAILERS
The Communicator

October Issue – See All

A Consistent Message

CAAR is advocating on behalf of members on a proposed ban of two valuable neonic products.

The Future of CAAR Starts Now

CAAR’s Board of Directors has recently completed a strategic planning session, resulting in a long-term, three-year strategy for the association that provides clear, constructive direction and that speaks to the goals, focus and purpose of CAAR through to 2022.

Engaging Expertise

Improving employee engagement can have positive effects on your bottom line.

Getting on the Same Page

Ask a room full of people what sustainability means, and you’ll get a room full of answers. In this Perspectives discussion, three members of Canadian ag share their views on sustainability, and how we can get on the same page.

New Season, New Outreach

Fall is always an exciting time at the CAAR office and this year is certainly no exception. The CAAR team has been hard at work on advocacy and other industry strengthening initiatives on behalf of our membership, and we are very excited for the association’s activities in the coming months.

Helwer at the Helm

The venerable founder of Shur-Gro celebrates a half-century in ag-retail.

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Thank you for your CAAR membership in 2014-15. Your support has enabled CAAR to represent agri-retailers on an individual, regional and federal level, reinforcing the value of the agri-retail industry as a crucial link in the ag value chain and the leading trusted advisor for 75% of farmers, while delivering and developing services that reinforce and build your business. CAAR is here to ensure that the interests of agri-retailers are being represented and protected so you can focus on your clients.

CAAR has introduced a new Consultant membership, which is open to any individual whose primary business is selling products and services to farmers. Consultants must either be affiliated to an existing corporate membership (ie: Primary Retailer Membership) or operate as a single person entity, joining as an individual.

A plant tissue analysis offers an inside look at the current nutrient levels of a plant, which can help to determine the next fertility steps if a nutrient deficiency is detected. Dan Clarke, Executive Vice-President of Business Development and Agronomy with A&L Canada Laboratories Inc. explains that a plant tissue analysis can help bridge the gap between planting and harvest. “Most producers have a good fertilizer program in place in the spring but they can’t just walk away during the growing season thinking everything will be alright.”

The Communicator Publisher Shawn Brook sits down with Luke Burton, Area Sales Manager for Simplot.

It’s not easy to build a loyal customer base but you have the ability to make a memorable impression in showing your gratitude for their business. This is where the old adage comes in that “actions speak more loudly than words.” Your attempt at providing thanks should be relevant, personalized and, above all, sincere. Here are some new ideas as well as some classic ‘tried and true’ plans to use through the coming year.