ESSENTIAL NEWS FOR AGRI-RETAILERS
The Communicator

December Issue – See All

Opportunities to Engage

It’s time to reflect on the past 10 months I’ve spent serving as Executive Director for the Canadian Association of Agri-Retailers.

Getting Into Ag

Writing my first Editor’s Note for The Communicator is bittersweet. I am excited to personally address CAAR members but, this opportunity came with the news that our Editor-in-Chief, Lynda Nicol, was leaving CAAR after 10 years with the association. It was a pleasure to work with Lynda, and I wish her all the best in the future.

New CAN Security Code of Practice Furthers Industry Safety

To further our industry’s commitment to advancing safety and security, Fertilizer Canada has created a Calcium Ammonium Nitrate (CAN) Security Code of Practice with input from industry and government groups. This new Code aims to provide standardized security practices for the handling, transportation, storage and/or sale of CAN in Canada.

Preserving Genetic Resistance

A little variety helps preserve genetic resistance to crop disease.

The Benefit of Benefits

Offering group coverage has positive effects on employers and employees alike.

Uncommon Partners

CAAR is forming key partnerships with like-minded organizations.

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Thank you for your CAAR membership in 2014-15. Your support has enabled CAAR to represent agri-retailers on an individual, regional and federal level, reinforcing the value of the agri-retail industry as a crucial link in the ag value chain and the leading trusted advisor for 75% of farmers, while delivering and developing services that reinforce and build your business. CAAR is here to ensure that the interests of agri-retailers are being represented and protected so you can focus on your clients.

CAAR has introduced a new Consultant membership, which is open to any individual whose primary business is selling products and services to farmers. Consultants must either be affiliated to an existing corporate membership (ie: Primary Retailer Membership) or operate as a single person entity, joining as an individual.

A plant tissue analysis offers an inside look at the current nutrient levels of a plant, which can help to determine the next fertility steps if a nutrient deficiency is detected. Dan Clarke, Executive Vice-President of Business Development and Agronomy with A&L Canada Laboratories Inc. explains that a plant tissue analysis can help bridge the gap between planting and harvest. “Most producers have a good fertilizer program in place in the spring but they can’t just walk away during the growing season thinking everything will be alright.”

The Communicator Publisher Shawn Brook sits down with Luke Burton, Area Sales Manager for Simplot.

It’s not easy to build a loyal customer base but you have the ability to make a memorable impression in showing your gratitude for their business. This is where the old adage comes in that “actions speak more loudly than words.” Your attempt at providing thanks should be relevant, personalized and, above all, sincere. Here are some new ideas as well as some classic ‘tried and true’ plans to use through the coming year.