When you take your conference experience online, you expand your networking opportunities and enhance your industry presence. So, let’s get ready to get social at the 2020 CAAR Conference!

Attending the CAAR conference is a phenomenal opportunity to connect with your peers, receive industry updates and learn from a diverse line-up of speakers and presenters. And, by using social media throughout the event, you can extend your networking and take your conference experience to a whole other level.

Choose Your Platform

Facebook and LinkedIn are both great for sharing updates of a paragraph or longer. You can also link to your company blog if you are sharing in-depth analysis or information with a long shelf-life (aka “evergreen content”).

If you are looking to share your conference experience in real-time – before, during and after the event – Twitter is by far the best choice. This social platform limits you to messages of 280 words or less, forcing you to be succinct and encouraging back and forth conversation. If you are not already “tweeting,” conference is a great time to start!

Pro Tip: To reach an audience beyond your own followers, use the official conference hashtag and popular ag-related hashtags, such as #CdnAg and #AgTwitter (and #CdnAgDay on Feb. 11 – read more about Canada’s Agriculture Day below.)

Here are five ways to use Twitter to your best advantage at the 2020 CAAR Conference:

• Get a head start! Use and follow the #CAARcon2020 hashtag to introduce yourself, share what you are looking forward to and be a part of the pre-conference conversation.

• Connect faster! Find people with common interests and views and break the ice with new contacts.

• Share your experience! Share interesting or important information from presentations and speaker sessions to get your followers’ attention. If you have follow-up questions for the presenter, be sure to tag them in your tweet.

• Pictures tell a thousand words! Take and share pictures of things that pique your interest. Chances are, someone else will find them interesting, too, and want to share.

• Stay in touch! You’ve worked hard to make new connections - now keep them! Twitter is an excellent way to grow your network, promote your business and develop peer relationships.

Pro Tip: The more interesting content you share – the more followers you may pick up!

Expand Your Networking

Whether you are tweeting from your personal or business account, or posting to Facebook or LinkedIn, sharing on social media is a great way to enhance your engagement and networking at conference. Plus, by talking about your participation at industry events, you’re letting others know that you care about your industry and your business and are up on the latest news and developments.

Follow @CdnAgRetail for information and updates leading up to and throughout conference. Be sure to use the official hashtag #CAARcon2020 to be a part of the conversation.

Celebrate Canada's Agriculture Day on February 11

Canada’s Agriculture Day is a time for the entire ag industry to celebrate, make meaningful connections and shine a spotlight on Canadian food. Join us on Feb. 11 – in person or in spirit – as we raise our forks and our glasses to Canadian agriculture.

Click here to read more: "Fork's Up" for Canada’s Agriculture Day