Mitch Rezansoff, Executive Director

Mitch Rezansoff, Executive Director

As Executive Director of CAAR, Mitch provides leadership and management for all activities of the association; including advocacy and lobbying efforts, member relations and outreach initiatives. Mitch works closely with government departments, agricultural businesses and related association to provide the highest level of value to all members. Mitch joined CAAR as Executive Director in January 2018.

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Building Business Intelligence

“Business Intelligence” is one of the key strategic pillars that CAAR recognized as vital for its membership. CAAR is embarking on its first major undertaking toward developing this pillar by helping to facilitate the 2019 Canadian Precision Agriculture Dealership Survey, developed in partnership between the University of Guelph and Purdue University with input from CAAR.

Developing Deeper Relationships

When a customer looks to you, their retailer, as a trusted resource, opportunities are created to build a relationship that is mutually beneficial to both parties. You help them, and they help you.

The Future of CAAR Starts Now

CAAR’s Board of Directors has recently completed a strategic planning session, resulting in a long-term, three-year strategy for the association that provides clear, constructive direction and that speaks to the goals, focus and purpose of CAAR through to 2022.

Taking Care of Business

Many regions throughout the country are preparing for harvest or have already begun, and while some may view this as the end of the current crop season, I view it as the beginning of next year’s crop-planning cycle. 

CAAR Can Help

It’s been a fast paced couple of months since I joined the CAAR team in January. Already, the 2018 CAAR Conference has been successfully completed, while other areas of focus, such as the negotiations with Transport Canada regarding anhydrous ammonia nurse tanks, continue at the time of writing.