Farmers are doing more with less, and carrying on the important work they have done for centuries. However, their social license to produce the world's food is being threatened by consumer misconceptions.
The new 30-minute documentary License to Farm explores how fear has begun to trump facts when it comes to consumer perceptions of agriculture, and addresses the truth behind some common misconceptions. It also empowers producers to stand up and defend their practices.
The documentary available to watch for free online at LicensetoFarm.com.