The CAAR Communicator sits down for a Q&A with CAAR board member Blaine Cochrane, who currently chairs the finance committee.

Q: What is our current role in the agri-retailer sector, and can you give us a little background on your agri-retailer journey?

A: I am currently the Sales Manager for Shur-Gro Farm Services based out of Brandon, MB. I have been involved in the crop input business for the past 10 years. Prior to this, I spent 25 years in the livestock feed manufacturing business. I grew up in agriculture and remained in agriculture.

CAAR is the advocate of the entire retail industry. We are unifiers and the voice.
Blaine Cochrane

Q: What does working in the agriculture sector mean to you personally?

A: We get the opportunity to work with great people. From primary producers to wholesalers to manufacturers – we are all playing our role in feeding the world. Ag is a great industry to be involved in.

Q: If you had the power to change one thing about agriculture in Canada, no questions asked, what would it be?

A: The perception and communication of agriculture and how it is being portrayed in the outside world. The consumer is so far removed from primary agriculture they have very little understanding of the care and precision that is done to create safe food.

Q: From your perspective, what is the role of CAAR in today's agriculture environment?

A: CAAR is the advocate of the entire retail industry. We are unifiers and the voice. 

Q: Why did you join the CAAR board how do you apply your industry expertise to the work you do with the board and committees?

A: I am a firm believer that retailers need to get involved and support their industry more than just going to work on a daily basis. Everyone is busy, but we can all do a little more on a macro basis and help support and grow our industry.  

Q: What do you hope to accomplish with your role on the board?

A: I would like to see our membership grow and have a vibrant CAAR Conference attendance whereby retailers see it as must attend event.

Q: Outside of your work in agriculture, what are you passionate about?

A: I enjoy mountain climbing and tournament walleye fishing.

Q: Any final thoughts you'd like to share with CAAR members?

A: CAAR is a great organization with great people. I encourage members to take some time and get involved. It will help you personally and professionally.