Donald Cooper, Business Coach and CAAR Conference Closing Keynote Speaker, will be conducting free, one-on-one business coaching sessions during the 2018 CAAR Conference to develop strategies to address your specific challenges.

Join us at the 2018 CAAR Conference, hosted at TCU Place in Saskatoon from February 13 - 15, as Cooper explores how agri-retailers can create, deliver and communicate compelling customer value and experiences in his keynote address and in one-on-one coaching sessions.

“Value and experiences are what will ‘grab’ our target customers, clearly differentiate us from our competition and grow our bottom line,” says Cooper. “If we can’t be clear about our value, we have no value story.”

According to Cooper, the first and most important step for running a successful business is to create “clarity” among internal stakeholders.

“If we, as a business, don’t clearly know who we are, where we’re going and what we stand for, how will our target customers know who we are? How can we be focused and intentional in running the business, and how will we know what talent we need to attract, develop and retain to make it all happen?” he says.

An Expert Background

Cooper got his start working for the family business, Cooper Canada, in 1965. After 18 years, he left the company and reinvented himself as a visionary fashion retailer.

In 1995, Cooper began working as an international business speaker and coach, helping businesses, leaders and managers in 40 different industries achieve a more successful future. He was inducted into the Canadian Speaking Hall of Fame in 2003, and now he’s bringing his insight and expertise to you.

Don’t miss this unbeatable opportunity to get personalized, one-on-one coaching from a leading business expert. Online registration for one-on-one business coaching with Donald Cooper will open after online conference registration closes on Friday, Jan. 26. Limited spots are available for coaching sessions.

Click here to view and download Donald Cooper’s 13 Important Questions to ask to make 2018 your business’s best year yet!

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