Trish Meyers, knowledge and innovation manager at Federated Co-operatives Limited (FCL), believes that 4R Nutrient Stewardship allows agri-retailers to steer the conversation about sustainability in agriculture in a way that is good for their farmer customers.
“Farmers have been using 4R practices for a long time, we just haven’t had a name for it,” says Meyers. “The 4R program gives us a way to quantify what farmers are doing and lets us be in the driver’s seat to tell our good news story.”